Offer Breakthrough Workshop by Katelyn Bourgoin

Sales Page for Offer Breakthrough Workshop by Katelyn Bourgoin:

Free Sample Download Offer Breakthrough Workshop by Katelyn Bourgoin

https://mega.nz/file/4yJClYxR#9UHIF3BK9gIrDf2ZehBNsiIghDRLh_ppY82tIzaTg1M

TOTAL DOWNLOAD SIZE: 800Mb

Offer Breakthrough Workshop by Katelyn Bourgoin

Introduction

Offer Breakthrough Workshop is a self-guided offer design program created by Katelyn Bourgoin, the buyer psychology expert behind the Why We Buy newsletter and co-creator of UNIGNORABLE. The workshop teaches entrepreneurs how to use the Problem-Up™ Method to identify expensive problems they're uniquely qualified to solve and design scalable offers that generate premium pricing. Built for overworked service-based entrepreneurs stuck in analysis paralysis, this 4-hour on-demand workshop combines bite-sized video lessons with AI-powered brainstorming tools to help participants move from scattered ideas to validated offer concepts. With a 4.8 rating from over 500 past participants, the program delivers a structured approach to offer creation backed by buyer psychology principles.

What You Will Learn in Offer Breakthrough Workshop

• How to apply the Problem-Up™ Method to build offers backwards from customer problems rather than starting with solutions you want to sell
• The innovation framework that separates successful offers from failures, including how to spot overlooked, highly profitable market opportunities
• Techniques for identifying FIRE problems (Frequent, Intense, Require fast action, and Expensive) that buyers will pay premium prices to solve
• How to find your best-fit buyers based on the specific job they need to get done, not just demographics
• The 6 principles of painkiller offers and how to design both logical and "psycho-logical" solutions
• A pre-sell strategy to validate demand before building anything, including how to identify your first 3-10 potential buyers
• How to escape the comparison trap by serving specific contexts competitors ignore
• Using AI-powered brainstorming tools to complete strategic work that normally takes weeks in just hours

Who Is Offer Breakthrough Workshop For?

• Service-based business owners with happy clients who have struggled to scale beyond trading time for money
• Entrepreneurs hitting revenue plateaus who can't grow without working more hours or expanding their team
• Consultants and strategists who can brilliantly solve problems for others but freeze when working on their own projects
• Idea-overwhelmed entrepreneurs with multiple half-finished concepts in their Notes app who can't decide which to pursue
• Business owners worried about AI disruption who know they need to evolve their service model quickly
• Action-oriented founders ready to validate with real money before investing months in building something nobody wants

Complete Curriculum Breakdown

The Offer Breakthrough Workshop follows a 9-step Problem-Up™ Method organized into two phases, with each step building on the previous one.

Phase 1: Problem Discovery

Step 1: Clarify Your Underlying Goal

Before brainstorming any offer ideas, participants get clear on their real underlying goal—whether transitioning out of a current business, building a bridge to premium services, or creating a revenue stream that doesn't require one-on-one work. This clarity helps distinguish between a good idea and a good idea for you.

Step 2: Big Idea Brainstorming

Using the Quick & Dirty Idea Bot, participants brainstorm concepts that align with actual customer needs and unique capabilities. Those with existing ideas stress-test them in the workshop; those without generate multiple strategic concepts in minutes to explore using the Problem-Up™ method.

Step 3: Understand Why People Really Buy

This step covers the innovation framework that separates billion-dollar offers from failures. Participants learn to spot overlooked, highly profitable pockets of opportunity in any market—described as developing "X-ray vision" for market demand.

Step 4: Identify Your Best-Fit Buyers

Using the Job Statement Refiner Bot and Potential Buyers Brainstorm Bot, participants learn to find people who urgently need to get a job done and will pay top-dollar for solutions customized to their specific context. The outcome is uncovering the top 3 buyer segments ranked by profit potential.

Step 5: Do Rapid Painstorming

With the Painstorming Bot, participants crawl inside the minds of potential buyers to dig up urgent, painful, and expensive problems. The hunt focuses on FIRE problems—those that are Frequent, Intense, Require fast action, and Expensive. Participants walk away with a comprehensive problem map showing which painful issues represent the biggest profit opportunities.

Phase 2: Solution Design

Step 6: Problem Prioritization

Participants learn a simple rule of thumb for deciding which problems to solve without trying to tackle too many at once. The outcome is choosing the specific 1-5 problems the new offer will solve—the ones uniquely positioned for maximum profit potential.

Step 7: Target Market Refinement

Using the Refine Your Target Market Bot, participants determine whether to target demographics, trigger events, or transformation goals. This step teaches how to escape the comparison trap by serving specific contexts competitors ignore, resulting in a hyper-specific target market that inspires meaningful product differentiation.

Step 8: Design Your Scalable Offer Idea

The Rapid Offer Ideation Bot helps participants learn the 6 principles of painkiller offers while exploring both logical solutions (faster, cheaper, more effective) and "psycho-logical" solutions. Whether pursuing productized services, high-ticket hybrids, or low-cost bridge offers, the outcome is a compelling offer concept that solves profitable problems in a way that feels fresh yet familiar.

Step 9: Map Your Pre-Sale Plan

The final step teaches participants to validate demand before building anything. This includes identifying the first 3-10 potential buyers, designing the simplest sellable version, and choosing a testing approach. Participants complete the workshop with a pre-sell strategy including who to approach, how to pitch their concept, and what to charge for early access.

Bonus Materials Included

• 6 AI-Powered Brainstorming Bots (Sparky): Custom-built GPTs designed to break through mental blocks and complete strategic work in minutes rather than weeks. Includes Quick & Dirty Idea Bot, Job Statement Refiner Bot, Potential Buyers Brainstorm Bot, Painstorming Bot, Refine Your Target Market Bot, and Rapid Offer Ideation Bot.

• Interactive Workbook: Guides participants through each step of the Problem-Up™ Method with structured exercises.

• Lifetime Access to All Materials: Retake the workshop anytime, use it for brainstorming with teams, or apply the tools to design multiple offer types including productized services, lead magnets, and digital products.

• Lifetime Updates: Continued access to improvements and additions to the workshop content.

About Katelyn Bourgoin: Background and Credentials

Katelyn Bourgoin is a 4X founder, buyer psychology expert, and the creator of the Why We Buy newsletter. Known as "The Customer Whisperer," she has built her career helping growth-hungry teams understand what triggers customers to buy. After experiencing a public startup failure with her VC-backed company Vendeve—once called "the next LinkedIn for women entrepreneurs" by Inc. Magazine—Katelyn transformed her lessons from failure into a thriving education business focused on buyer psychology and customer research.

Key Credentials:

• Named an "influential entrepreneur" by Forbes magazine
• Recognized as one of the "Top 20 Wonder Women of SaaS Marketing and Growth" by SaaStock
• Creator of the Why We Buy newsletter with 63,000+ subscribers, named a "must-read for marketers" by Forbes
• 250,000+ followers across Twitter/X and LinkedIn
• Generated $1.8M from just 4 products without "niching down"
• Co-creator of UNIGNORABLE (with Neal O'Grady), generating $1M+ in 5 cohorts and selling out in 6 minutes
• Executed a pre-order campaign generating $33,750 in 53 minutes
• Taught 8,000+ students ranging from solopreneurs to Fortune 500 companies including Target and Holiday Inn
• Featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and Global TV
• Founder of Customer Camp, where she delivers workshops and training on buyer psychology
• Built and sold a restaurant consulting business in under 2 years
• Ran RedRiot, a branding agency with clients including Target and Holiday Inn
• Education from University of King's College

Frequently Asked Questions About Offer Breakthrough Workshop

What is Offer Breakthrough Workshop about?

Offer Breakthrough Workshop is a self-guided, on-demand offer design program that teaches the Problem-Up™ Method for creating scalable offers. The workshop helps service-based entrepreneurs identify expensive problems they're uniquely qualified to solve and design solutions buyers will pay premium prices for, using AI-powered brainstorming tools to accelerate the strategic work.

Who created Offer Breakthrough Workshop?

Offer Breakthrough Workshop was created by Katelyn Bourgoin, a 4X founder and buyer psychology expert known as "The Customer Whisperer." She is the creator of the Why We Buy newsletter, recognized as an influential entrepreneur by Forbes, and named one of the Top 20 Wonder Women of SaaS Marketing and Growth by SaaStock.

What is included in Offer Breakthrough Workshop?

The workshop includes on-demand video lessons with 9 structured exercises, an interactive workbook, 6 custom AI-powered brainstorming bots (collectively called Sparky), lifetime access to all materials, and lifetime updates. Participants can complete the 4-hour workshop at their own pace and reuse the tools for future offer development.

Who is Offer Breakthrough Workshop for?

The workshop is designed for service-based business owners who have happy clients but struggle to scale, entrepreneurs hitting revenue plateaus, consultants who freeze on their own projects, founders with multiple unfinished ideas, and business owners concerned about AI disruption. It's built for those ready to validate ideas with real money before building.

What will I learn in Offer Breakthrough Workshop?

Participants learn the 9-step Problem-Up™ Method including how to clarify business goals, brainstorm aligned ideas, understand buyer psychology, identify best-fit customers, discover FIRE problems (Frequent, Intense, Require fast action, Expensive), prioritize which problems to solve, refine target markets, design painkiller offers using 6 core principles, and create a pre-sale validation plan.