Mindset Program by Martell Coaching

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Introduction

The Mindset Program by Martell Coaching is a video-based mindset and personal development program created by Dan Martell — serial entrepreneur, 5x SaaS founder with three successful exits, and founder of SaaS Academy, the world's #1 coaching program for B2B SaaS founders. The program is built around the belief that external business results are a direct reflection of internal beliefs and identity, and it delivers the mindset frameworks Dan has applied across three decades of entrepreneurship — from learning to code in rehab at age 17 to building a coaching company that has helped over 800 founders scale their software businesses.

The program includes 76 video lessons totaling 29 hours 29 minutes of content across 23.07 GB of material. It combines a structured 6-part foundational course on the Achievement Roadmap System with dozens of standalone mindset training videos and 12 recorded Live Mindset Calls held between May and November 2025.

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What Problems Does the Mindset Program by Martell Coaching Solve?

• "I keep setting goals but never actually reach them" — The Achievement Roadmap System module walks through a five-step process for goal-setting from a place of inspiration rather than desperation, replacing vague ambition with a structured methodology for translating vision into execution.

• "I'm putting in the work, but I feel stuck and don't know why" — The program directly addresses plateaus with a dedicated lesson on breaking through stagnation, and a framework called the 4 Questions to Guide Your Mindset, designed to identify the specific internal blockers that stall progress.

• "I procrastinate constantly and I don't know how to stop" — The lesson "Procrastination Isn't Laziness" reframes the problem away from willpower and toward the underlying emotional and psychological mechanisms behind avoidance, providing a new lens and a practical response pattern.

• "I compare myself to others and it destroys my motivation" — The lesson "Comparison is the Thief of Joy" and the concept of the Jealousy Gap directly address the social comparison trap, offering a reframe that turns envy into a diagnostic tool for identifying your own desires.

• "I know what I need to do but I can't get myself to do it consistently" — Multiple lessons — including "Long-Term Discipline," "Obsession Required," and "Deep Focus Mastery" — address the gap between knowledge and sustained action, targeting the identity-level beliefs that determine whether someone consistently shows up or repeatedly resets.

• "My mindset is holding back my relationships and team" — Lessons on "Vibe Attracts Your Tribe," "Your Core Crew," "The Five Question Friend Filter," and "Only Relationships Can Make You Rich" address the often-overlooked connection between mindset and the quality of one's inner circle and professional relationships.

• "I overthink every decision and it paralyzes me" — "Dealing with the Cloud," "Radical Acceptance," and "Move from the How/What to the Why/Who" are specifically structured to address overthinking, decision fatigue, and the cognitive patterns that create analysis paralysis in high-performers.

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What You Will Learn in the Mindset Program by Martell Coaching

• How to apply the Achievement Roadmap System — a 5-step framework for translating long-term vision into structured, milestone-based action plans

• The concept of "antifragility" as applied to entrepreneurial setbacks — how to design your mindset so that adversity makes you stronger rather than derails you

• How Dan Martell's CSI method works to reprogram unconscious thought patterns and replace limiting self-narratives with ones aligned to your goals

• How to use "public declaration" as a behavioral commitment device — a specific technique for creating external accountability that makes follow-through more likely

• The neuroscience behind manifesting — distinguishing between the psychological mechanisms that actually produce results and the mysticism that does not, covered in the lesson "Manifesting: Neuroscience vs. Mysticism"

• How to apply "Sensory Acuity" — a perceptual training practice that Dan states cost him $350,000 to learn — to read situations, people, and environments with greater precision

• How to use "the dualities" framework to resolve internal conflicts and stop being driven by unconscious contradictions between competing values

• How to structure your personal environment — relationships, inputs, and physical space — so that it pulls you toward your goals rather than away from them

• How to apply a "Pre-Loaded Year" planning system to eliminate reactive decision-making and replace it with proactive design of your time and priorities

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Who Is the Mindset Program by Martell Coaching For?

The Founder Who Has the Strategy but Not the Mindset — You've read the books, hired the coaches, and built a functioning business, but you notice that your internal state — anxiety, self-doubt, and reactivity — is becoming the limiting factor. You've maxed out what tactics can do and need to work on the beliefs and identity behind them. This program gives you a structured framework for that internal layer.

The High-Achiever Who Keeps Self-Sabotaging — You hit milestones and then inexplicably slow down, become inconsistent, or make decisions you later can't explain. You recognize that something in your psychology is working against your goals, but you haven't found a systematic way to address it. Dan's lessons on "Punch Yourself in the Thought," "Quit Lying to Yourself," and "Clean Up the Past" address the specific mechanisms behind self-sabotage.

The Entrepreneur Rebuilding After a Setback — You've experienced a business failure, a difficult period, or a personal crisis and you're trying to reconstruct both your confidence and your trajectory. Dan's own background — from incarceration and rehab at 17 to three successful company exits — informs a perspective on recovery and reinvention that is not theoretical.

The Professional Stuck Below Their Potential — You're competent, you know it, but you're not producing the outcomes you believe you're capable of. You've tried productivity systems and time management tools, but the bottleneck isn't logistical — it's psychological. Lessons on long-term discipline, deep focus mastery, and the Achievement Roadmap System speak directly to this situation.

The Person Who Wants Mindset Training Grounded in Business Reality — You've seen enough generic motivational content to last a lifetime and you're looking for a program where the mindset tools are taught by someone who has actually used them to build and exit companies, raise capital, and coach hundreds of other founders to real financial outcomes. Dan's credibility comes from specific, documented entrepreneurial results rather than self-help theory alone.

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Complete Curriculum Breakdown

Part 1: Achievement Roadmap System

The foundational section of the program. Dan walks through a 6-part framework — starting with an introduction to the system and then covering each of the five steps in dedicated lessons. This is the structural backbone of the program, designed to be completed first before engaging with the standalone mindset modules.

• Lesson 1: Introduction to Achievement Roadmap System

• Lesson 2: Achievement Roadmap — Step 1

• Lesson 3: Achievement Roadmap — Step 2

• Lesson 4: Achievement Roadmap — Step 3

• Lesson 5: Achievement Roadmap — Step 4

• Lesson 6: Achievement Roadmap — Step 5

Part 2: Core Mindset Training Library

The largest section of the program — a library of standalone video lessons, each covering a specific mindset principle, belief pattern, or mental framework. Lessons are self-contained and range from foundational concepts to advanced applications. Below is the complete list extracted from the course file tree:

• 4 C's of Miracles

• 4 Questions to Guide Your Mindset

• 5 Days in the Woods, No Devices

• Allow Yourself to Fail

• Antifragility

• Become the Person

• Breaking Through a Plateau

• Bring Me Winners

• Build Your Imagination Muscle

• Choosing Your Enemies

• Clean Up the Past

• Comparison is the Thief of Joy

• Courage is the Way

• Creating Space from Friends, Family, Mentors

• CSI to Reprogram Your Mind

• Dealing with Pissed Off People

• Dealing with the Cloud

• Deep Focus Mastery — Time Management

• Desire — Vision Board

• Do Hard Things

• Don't Let a Deficit Become a Liability

• Fail Forward

• Goal Setting from Inspiration Not Desperation

• Long-Term Discipline

• Manifesting Anything — The Essence, Fears and Inspirations

• Manifesting: Neuroscience vs. Mysticism

• Move from the How/What to the Why/Who

• Obsession Required

• Only Relationships Can Make You Rich

• Pre-Loaded Year

• Procrastination Isn't Laziness

• Programming Your Mind

• Public Declaration

• Punch Yourself in the Thought

• Quit Lying to Yourself

• Radical Acceptance

• Resetting Your Energy to Attract

• Sensory Acuity (Cost Me $350K to Learn This)

• The Art of Letting Go

• The Dualities

• The Five Question Friend Filter

• The Jealousy Gap

• The Power of Believing In Others

• The Power of Purpose

• The Principles of Creation

• Thought Particles for Manifesting

• Transforming Challenges into Opportunities for Growth

• Using Dualities to Achieve Your Dreams

• Vibe Attracts Your Tribe

• Vision is the Fuel

• Words of a Winner

• You Need to Give to Get

• Your Core Crew

• Your Soul is Like an Acorn

Part 3: Live Mindset Calls — 2025 Recording Library

Twelve recorded live group mindset calls conducted between May and November 2025, each running approximately 55–65 minutes. These sessions follow the format of Dan delivering a mindset teaching followed by live Q&A and coaching interactions with program members. The calls are recorded and included as full-length video files:

• Live Mindset Call — May 20th 2025

• Live Mindset Call — June 3rd 2025

• Live Mindset Call — June 17th 2025

• Live Mindset Call — July 1st 2025

• Live Mindset Call — July 15th 2025

• Live Mindset Call — August 1st 2025

• Live Mindset Call — August 26th 2025

• Live Mindset Call — September 9th 2025

• Live Mindset Call — September 24th 2025

• Live Mindset Call — October 8th 2025

• Live Mindset Call — October 22nd 2025

• Live Mindset Call — November 19th 2025

Bonus: AI Profit Boardroom Coaching Call

An additional coaching session titled "First 5 AI Automation Systems for Your Business," sourced from the AI Profit Boardroom coaching call series. This session covers the initial AI automation systems Dan recommends for founders looking to reduce time spent on operational tasks.

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What Makes This Course Different

• Taught by a founder with documented exits, not a career coach. Dan Martell's mindset framework is not drawn from academic study or general self-help reading — it was built through the process of starting businesses at 17, 19, and 24, experiencing incarceration and drug rehabilitation, and then founding and exiting three software companies (Spheric, Flowtown, Clarity.fm). The lessons reflect problems he has personally navigated at scale.

• The Achievement Roadmap System is a proprietary framework, not a generic goal-setting template. The 6-lesson foundational module delivers a structured system specifically designed for entrepreneurs and high-performers, distinct from standard SMART-goal or OKR frameworks in that it connects goal architecture to identity and belief-level work.

• Live call recordings capture real-time coaching interactions. The 12 Live Mindset Calls included in the program are not pre-scripted presentations. They are live group sessions where real participants brought real questions and challenges — making them qualitatively different from a scripted video lesson in terms of the range of scenarios addressed.

• The "Sensory Acuity" lesson addresses a concept rarely taught in entrepreneurial mindset programs. Dan's description — that this skill cost him $350,000 to learn — signals a level of specificity and earned experience that distinguishes this material from generic motivational content.

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About Dan Martell: Background and Credentials

Dan Martell was born in 1979 and grew up in Moncton, New Brunswick, Canada. By his teenage years he was involved in substance abuse and criminal activity that led to incarceration and, at age 17, a court-mandated stint in a rehabilitation program. It was in rehab that he first learned to code, which redirected the drive that had previously led him into dangerous situations and gave him a productive outlet. That period formed the basis for the mindset philosophy he later formalized — specifically the belief that constraints, adversity, and forced reinvention are the conditions under which the strongest identity changes happen.

Verified Credentials:

• Founded his first company at age 17, followed by ventures at 19 and 24

• Successfully founded and exited three software companies: Spheric Technologies (acquired 2008), Flowtown (acquired), and Clarity.fm (acquired 2015)

• 5x SaaS founder with three documented exits within a ten-year period

• Named Canada's top angel investor in 2012

• Investor in 40+ startups including Intercom, Udemy, Hootsuite, Unbounce, and Getaround — several of which became billion-dollar companies

• Founder and CEO of SaaS Academy, described as the world's #1 coaching program for B2B SaaS founders, having coached 800+ founders to an average MRR increase of 209% within six months

• Author of Buy Back Your Time (2023), a Wall Street Journal and USA Today bestselling book on time management and delegation for entrepreneurs

• Host of The Martell Method podcast, covering entrepreneurship, mindset, and business strategy

• His YouTube channel is recognized as the largest SaaS-focused channel, with over 67,000 subscribers

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Frequently Asked Questions About Mindset Program by Martell Coaching

What is the Mindset Program by Martell Coaching about?

The Mindset Program by Martell Coaching is a video-based personal development program focused on the beliefs, mental frameworks, and identity-level shifts that Dan Martell credits with enabling his entrepreneurial success. The program is built on the premise that external results are a function of internal state, and it delivers a combination of structured foundational training through the Achievement Roadmap System, a library of standalone mindset lessons, and recorded live coaching calls.

Who created the Mindset Program by Martell Coaching?

The program was created by Dan Martell, founder and CEO of SaaS Academy (the world's #1 B2B SaaS coaching program), 5x SaaS founder with three successful company exits, angel investor in 40+ startups including Intercom and Udemy, and author of the bestselling book Buy Back Your Time (2023). Dan has personally coached over 800 SaaS founders and his entrepreneurial background goes back to learning to code in drug rehabilitation at age 17.

What is included in the Mindset Program by Martell Coaching?

The program includes 76 video lessons totaling 29 hours 29 minutes of content, with a total download size of 23.07 GB. The content is organized into three components: a 6-lesson foundational course covering the Achievement Roadmap System (Steps 1–5 plus introduction), a library of over 55 standalone mindset training videos covering topics from antifragility to manifesting to deep focus, and 12 recorded Live Mindset Calls from May through November 2025, each approximately one hour in length. Subtitles are included for 14 of the video lessons. There are no separate PDF workbooks in this program.

Who is the Mindset Program by Martell Coaching best suited for?

The program is best suited for entrepreneurs and founders who have reached a point where their mindset — rather than their strategy or tactics — has become the primary limiting factor in their growth. It is also relevant to high-performers in any field who recognize patterns of self-sabotage, chronic procrastination, or inability to sustain momentum despite having the knowledge and skills needed to succeed. Because Dan's frameworks are drawn from his experience building and exiting software companies, the language and examples throughout are most resonant with people in business or professional environments.

What will I learn in the Mindset Program by Martell Coaching?

The program covers a range of specific frameworks and concepts: the 5-step Achievement Roadmap System for structured goal attainment; the CSI method for reprogramming unconscious limiting beliefs; the Dualities framework for resolving internal value conflicts; the concept of Sensory Acuity as a perceptual and relational skill; goal setting from inspiration rather than desperation; long-term discipline as an identity practice rather than a willpower exercise; manifesting through the lens of neuroscience; and how to use public declaration and your social environment as behavioral commitment mechanisms.

What format is the Mindset Program by Martell Coaching delivered in?

The program is delivered entirely in video format. It contains 76 video files totaling 29 hours 29 minutes of content, with a combined size of 23.07 GB. The videos include both pre-recorded solo lessons and full-length recordings of live group coaching calls. Subtitles in VTT format are included for 14 of the video sessions. There are no PDF workbooks, audio-only files, or live community access components included in this package.

Does the Mindset Program by Martell Coaching include any bonus materials?

The program includes 12 Live Mindset Call recordings from 2025 — these are real-time group coaching sessions where Dan delivered mindset teaching and responded to participant questions live. It also includes a bonus coaching call titled "First 5 AI Automation Systems for Your Business" from the AI Profit Boardroom series, covering AI automation strategies for founders.

What is Dan Martell known for?

Dan Martell is known primarily for founding SaaS Academy, the world's leading coaching program for B2B SaaS founders, and for his bestselling book Buy Back Your Time (2023). He is also recognized as a 5x SaaS founder who achieved three successful company exits (Spheric, Flowtown, Clarity.fm), as a 2012 award winner for Canada's top angel investor, and as an early investor in companies including Intercom, Udemy, and Hootsuite. His public story — going from incarceration and rehabilitation at age 17 to building multiple eight-figure businesses — is a documented part of his coaching philosophy and the basis for much of the content in the Mindset Program.