Painkiller By Katelyn Bourgoin

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Painkiller by Katelyn Bourgoin – Create Offers That Solve Real Problems and Practically Sell Themselves

If you’ve ever struggled to get people to buy your product or service, it might not be a marketing problem—it could be an offer problem. That’s where Painkiller by Katelyn Bourgoin comes in. This online course teaches entrepreneurs, marketers, and founders how to create irresistible offers that solve real customer pain points—so they’re easier to sell and harder to ignore.

What Is the Painkiller Course?

Painkiller is a strategic training program designed to help you build products and services that are truly valuable to your target market. It’s based on the concept that the best-selling offers act like painkillers—they solve urgent, real-world problems your customers are already trying to fix.

Rather than offering something “nice to have,” Painkiller helps you craft something your audience needs to have. This is the difference between struggling to convince people to buy and having them practically chase you down for a solution.

Who Is Katelyn Bourgoin?

Katelyn Bourgoin is a renowned expert in customer research and buyer psychology. She’s the founder of Customer Camp, a company that helps businesses understand why people buy. Katelyn has worked with fast-growing startups and Fortune 500 companies, and her practical, no-fluff approach to marketing has made her a go-to voice in the world of product-market fit and customer insight.

Her teachings combine storytelling, psychology, and step-by-step frameworks that make complex marketing ideas feel simple and actionable.

What You’ll Learn in Painkiller

The Painkiller course is built to help you move beyond surface-level messaging and into the real drivers of customer behavior. Inside, you’ll learn how to:

• Pinpoint the top pain points your customers are actually trying to solve

• Validate your offer idea before building anything

• Identify and articulate your customer’s dream outcomes

• Position your product as the obvious solution

• Use “Jobs to Be Done” thinking to build better products

• Turn deep customer insights into conversion-boosting copy

Every module is packed with real-world examples, research templates, and actionable tips you can use to make your product 10x more attractive—no gimmicks required.

Why the Name "Painkiller"?

The course name Painkiller is based on a simple but powerful business concept: great offers are painkillers, not vitamins.

Vitamins are “nice to have”—they’re aspirational and can be postponed. Painkillers are urgent. When your head hurts, you don’t browse—you buy. Katelyn’s course teaches you how to make your product the painkiller your market has been searching for.

Who Is This Course For?

Painkiller is perfect for:

• Solopreneurs and founders validating a new product idea

• Coaches and consultants trying to stand out in a crowded market

• SaaS companies or digital product creators seeking product-market fit

• Marketers who want to write stronger copy and improve conversions

• Anyone tired of “build it and they will come” strategies that don’t work

If you’re building something and struggling to get traction, this course gives you a clear path to creating an offer people actually want.

What Makes Painkiller Different?

While most marketing courses focus on tactics—ads, funnels, content—Painkiller goes to the root of the problem: your offer. It helps you figure out what your customers truly want, so your marketing doesn’t have to work so hard to convince them.

Instead of guessing, you’ll be armed with research-backed insights that show you why people buy—and how to craft your messaging around that.

This is about clarity, not complexity. Simpler offers. Deeper impact. Faster results.

Final Thoughts

If your product isn’t selling the way you hoped, you don’t need to yell louder. You need to build a better offer. Painkiller by Katelyn Bourgoin gives you the tools and insights to do exactly that.

It’s a must-have resource for any entrepreneur or marketer who wants to stop chasing customers and start attracting them with an offer they can’t resist.