Unapologetic Sales by Becky Keen

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Unapologetic Sales by Becky Keen

Introduction

Unapologetic Sales is an 8-week live mentorship program created by Becky Keen, a Master Certified Life and Business Coach who has helped thousands of coaches build multi-six-figure businesses. This intensive program is designed specifically for coaches who want to attract premium clients, master high-ticket sales, and show up online with bold, confident energy. Through weekly live coaching calls, proven frameworks, and actionable strategies, the Unapologetic Sales course guides participants through a transformation in how they approach selling, messaging, and positioning themselves as category leaders in their industry.

What You Will Learn in Unapologetic Sales

• How to attract premium clients into 1:1 coaching offers and group programs using marketing methods that work in any economy
• The art of desire-led messaging that calls in high-caliber clients who are ready to invest, moving away from pain-point marketing tactics
• Techniques to sell high-ticket offers ranging from $2,000 to $75,000 with ease and confidence
• How to develop unique messaging that resonates with ideal clients and clearly communicates your expertise
• The identity and energetic shifts required to become a premium coach who sells with conviction
• How to break through visibility fears and position yourself as the go-to expert in your field
• A complete client pathway strategy from free content to premium offers

Who Is Unapologetic Sales For?

Unapologetic Sales is designed for coaches and consultants who:

• Are exceptional at their craft but struggle with self-promotion, selling, or showing up boldly online
• Shrink, second-guess, or worry about being "too much" when it comes to speaking about their work
• Want to stop using scarcity tactics and manipulative marketing approaches taught by traditional business gurus
• Are ready to fill their programs with amazing clients by learning to articulate their unique magic
• Desire to feel wildly confident about their messaging, offers, and sales strategies
• Are prepared to sell with confidence, clarity, and conviction while getting paid like the powerhouse they are
• Want to move from inconsistent sales to premium clients who happily invest in their services

Complete Curriculum Breakdown

Training 1: The Identity of a Premium Coach

This foundational module focuses on stepping into the version of yourself who sells with confidence and conviction. Participants uncover the identity behind effortless sales, understanding that premium clients do not buy strategy alone—they buy energy. This training establishes the mindset foundation for the entire program.

Training 2: Premium Buyer Psychology

This module teaches how high-caliber buyers think, decide, and invest. Participants learn to stop selling to pain and start speaking to standards, recognizing that premium clients are not motivated by fear but are moved by potential. This psychological framework transforms how coaches approach their sales conversations.

Training 3: Desire-Led Messaging and Marketing

Participants learn to write content that sells without convincing. This training introduces the six-step Desire-Led Method, teaching how to mirror your audience's reality while calling them forward into their next evolution. The focus is on attraction-based marketing rather than persuasion-based tactics.

Training 4: The Keys to Becoming Unapologetic

This pivotal module addresses the internal barriers that hold coaches back. Participants break free from judgment, comparison, and the fear of being "too much," learning to claim their space, their rhythm, and their brilliance with full confidence.

Training 5: The Irresistible Offer Formula

This training covers how to craft offers that generate a full-body yes from ideal clients. Participants learn to package and price their expertise so clearly that people do not need to be convinced—they simply know the offer is right for them.

Training 6: The Invitation Sales Strategy

This module introduces Becky Keen's signature framework for sales conversations that feel like service rather than pressure. Participants master the art of powerfully inviting new clients into their offers in a way that feels generous and aligned.

Training 7: The Premium Buyer Journey

The final training module covers building a complete client pathway from free content to premium offers. Participants design their full ecosystem covering visibility, connection, trust, commitment, and expansion, ensuring clients move naturally from content consumption to investment in high-ticket offers.

Frameworks You Will Master

The Unapologetic Sales course includes four signature frameworks that participants implement throughout the program:

The Micro Messaging Method teaches how to craft content that authentically represents your voice, speaks directly to premium clients, and generates direct message inquiries from potential buyers. This framework incorporates desire-led marketing principles to speak to dream clients' deepest desires and future identity rather than surface-level pain points.

The Invitation Sales Strategy provides a structured approach to powerfully inviting new clients into your offers so they feel like a gift and sales conversations feel enjoyable and aligned.

The Irresistible Offer Formula guides participants through pre-selling stacked offers including programs, retreats, masterminds, and VIP days with full-body confidence and no second-guessing.

The Identity Shift Framework helps rewire the beliefs around rejection, fear of failure, and visibility that hold coaches back from being fully seen and selling powerfully.

Bonus Materials Included

The Momentum Map is a 60-day action planner designed to help participants stay consistent, clear, and in powerful sales momentum every day. This resource eliminates guessing and provides a clear roadmap for daily action.

The Premium Client Attraction Playbook teaches exactly how to position yourself as the obvious choice for high-ticket buyers and where to find them. This guide covers what drives premium clients to buy, how to align messaging with their desires, and how to confidently attract them into your world.

AI Sales and Content Prompts include plug-and-play prompts to write hooks, captions, and I-help statements that stop the scroll and sound authentically like you.

The $10K Cash Weekend Workshop is a recorded training that teaches the exact 4-step cash injection strategy that has helped clients generate fast revenue without launching something new or burning out. This workshop covers the Micro Messaging Method, desire-led content creation, DM and email scripts, and energetic shifts for selling from overflow.

About Becky Keen: Background and Credentials

Becky Keen is a Master Certified Life and Business Coach who specializes in helping coaches and consultants build multi-six and seven-figure businesses without sacrificing their health, relationships, or sanity. After leaving a demanding corporate career in the oil and gas industry where she earned a six-figure salary, she transitioned to entrepreneurship and has since built a thriving coaching business generating $50,000 to $100,000 per month while working part-time hours.

Key Credentials:

• Master Certified Life and Business Coach through the Institute of Coaching Mastery
• Founded and exited two million-dollar businesses in the oil and gas industry
• Built an app that won Gold for Best New Business in 2016
• Generated over $2.5 million in lifetime revenue from her coaching business while working part-time
• Trained coaches inside one of the world's leading coaching institutes
• Mentored thousands of clients over nine years in business
• Host of the "Secrets of a 7-Figure Coach" podcast available on Apple Podcasts, Spotify, and other major platforms
• Certified in Embodied Leadership Training, The Psychology of the Chakras, and Trauma of Money methodology

Frequently Asked Questions About Unapologetic Sales

What is Unapologetic Sales about?

Unapologetic Sales is an 8-week live mentorship program that teaches coaches how to attract premium clients, master high-ticket sales, and develop confident messaging and positioning. The program combines mindset work, sales strategy, and marketing frameworks to help coaches sell with ease and conviction.

Who created Unapologetic Sales?

Unapologetic Sales was created by Becky Keen, a Master Certified Life and Business Coach with over nine years of experience helping coaches build profitable businesses. She has generated over $2.5 million in her own coaching business and has mentored thousands of clients to achieve significant revenue growth.

What is included in Unapologetic Sales?

The program includes 8 weeks of live group coaching calls with replays, 7 core training modules, 4 signature frameworks (The Micro Messaging Method, The Invitation Sales Strategy, The Irresistible Offer Formula, and The Identity Shift Framework), plus bonus materials including The Momentum Map 60-day planner, The Premium Client Attraction Playbook, AI prompts for content creation, and The $10K Cash Weekend Workshop.

Who is Unapologetic Sales for?

Unapologetic Sales is designed for coaches and consultants who are skilled at their craft but struggle with selling, visibility, or articulating their value. It is ideal for those who want to attract premium clients paying between $2,000 and $75,000, move away from pain-point marketing, and develop the confidence to sell boldly and unapologetically.

What will I learn in Unapologetic Sales?

Participants learn premium buyer psychology, desire-led messaging and marketing, the identity shifts required for confident selling, how to craft irresistible offers, a signature sales conversation framework, and how to build a complete client journey from free content to premium programs. The program emphasizes selling from service and love rather than pressure and scarcity.