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Profit Machine: How We Generate More Revenue Per Customer by Maria Wendt is a step-by-step program built around a single idea: instead of chasing only new buyers, you increase the revenue you earn from each customer you already have. Created by Maria Wendt, an online business coach who has helped over 100,000 women build online businesses and whose work has been featured in Forbes, the program walks you through repeat orders, order bumps and upsells, and simple backend re-marketing. The stated transformation is a low-ticket funnel that earns more from every order without needing more traffic. The course is delivered as 57 video lessons plus 2 downloadable PDFs across 7 modules, totaling roughly 3.9 hours of video content (3h 55m 20s) and 4.10 GB of material.
What Problems Does Profit Machine Solve?
- “I get sales, but each customer barely spends anything before they leave.” — The core focus of Profit Machine is increasing revenue per customer through repeat orders, order bumps, and upsells, so the same number of buyers produces more income.
- “I don’t know how to structure an order bump or upsell for my specific offer.” — The program provides step-by-step instructions for structuring your order bump and upsell funnel based on your offer, your niche, and your product price point.
- “I add an upsell, but customers never take it.” — The course covers how to write persuasive copy for order bumps and upsells, with real-life, high-converting examples so customers are more likely to purchase what you offer.
- “I can’t think of what to actually offer as an upsell in my niche.” — Profit Machine includes a list of plug-and-play product ideas and examples you can use for order bumps and upsell funnels, regardless of the niche you are in.
- “I never market to the customers I already have.” — The program explains what backend marketing is and includes quick automations you can build in 30 minutes or less to keep your products in front of existing customers.
- “I only sell one product and don’t know how to grow into more.” — The advanced material covers how to launch additional low-ticket products without cannibalizing your core offer and how to move from a single product to operating with multiple products and launches.
What You Will Learn in Profit Machine
- Why focusing on revenue per customer matters from day one, and how to apply these strategies even before your first sale.
- How to structure an order bump and upsell funnel that fits your offer, niche, and price point.
- How to write order bump and upsell copy that converts, using real examples drawn from high-performing funnels.
- A set of plug-and-play product ideas you can adapt as order bumps and upsells in any niche.
- What backend marketing is and how to build quick automations that keep your products in front of existing customers around the clock.
- How to fix and optimize an existing low-ticket funnel to get the most out of every order.
- How increasing revenue per customer supports your ad strategy and overall scaling efforts.
- Advanced approaches to launching multiple low-ticket products, building repeat-customer behavior, and structuring a monthly gameplan around revenue per customer.
Who Is Profit Machine For?
The Single-Product Seller — You have one offer and you sell it for a fixed price, so every customer spends the same small amount and then disappears. You have tried lowering prices or running more ads, but your revenue per buyer never moves. Profit Machine is built to add order bumps, upsells, and repeat-purchase strategies on top of the offer you already have.
The Pre-Launch Beginner — You have not made your first sale yet, but you want to set up your funnel correctly from the start rather than retrofitting it later. The program states these strategies can be implemented before your first sale, so you build the revenue-per-customer structure into your offer from day one.
The Low-Ticket Funnel Owner — You already run a low-ticket funnel that converts, but you suspect you are leaving money on the table with every order. You need a way to optimize the existing funnel, and the course includes a list of ways to fix and improve a low-ticket funnel to capture more from each sale.
The Ad-Driven Scaler — You are spending on ads and need each customer to be worth more so your acquisition math works. You have tried scaling spend without raising customer value, and margins stayed tight. The program explains how mastering revenue per customer supports ad strategy and scaling efforts.
The Multi-Product Operator — You run an established business and want to expand beyond a single product into multiple offers and launches. The advanced sections cover launching additional low-ticket products without cannibalizing the core offer and operating a business with strong repeat-customer behavior.
Complete Curriculum Breakdown
Module 1
The opening module introduces the revenue-per-customer approach and the foundations of the Profit Machine system, delivered across 7 video lessons (about 30 minutes total).
- Why business owners should focus on increasing revenue per customer from day one.
- How these strategies can be implemented even before your first sale.
- The core framework used to increase revenue per customer.
Module 2
This module covers structuring the order bump and upsell funnel, delivered across 10 video lessons (about 42 minutes total).
- How to structure your order bump and upsell funnel based on your offer, niche, and product price point.
- How to write persuasive copy for order bumps and upsells, with real-life, high-converting examples.
Module 3
The longest module of the program, focused on product ideas and funnel building, delivered across 10 video lessons (about 1 hour and 4 minutes total).
- A list of plug-and-play product ideas and examples for order bumps and upsell funnels in any niche.
- Lessons drawn from extensive testing on building a reliable, high-performing upsell funnel.
Module 4
This module turns to backend marketing and automation, delivered across 9 video lessons (about 28 minutes total).
- What backend marketing is, and why many successful businesses focus on it from the beginning.
- Quick automations you can build in 30 minutes or less to keep your products in front of existing customers.
Module 5
This module covers optimizing an existing funnel and connecting revenue per customer to scaling, delivered across 11 video lessons (about 28 minutes total).
- Ways to fix and optimize your existing low-ticket funnel to get the most out of every order.
- How increasing revenue per customer supports your ad strategy and scaling efforts.
Module 6
The advanced-business-owner module, covering multi-product strategy and repeat-customer behavior, delivered across 8 video lessons (about 35 minutes total).
- How to launch and market additional low-ticket products without cannibalizing your core offer.
- How to build a business with strong repeat-customer behavior.
- How to make the switch from selling one product to operating with multiple products and launches.
- An insider walkthrough of the exact monthly gameplan used to increase revenue per customer.
Module 7
The closing module wraps up the program, delivered across 2 video lessons (about 7 minutes total).
- The single element included in every product to encourage future purchases.
- Included resources: 2 downloadable PDF guides accompanying the course.
What Makes This Course Different
- Focused on existing customers, not just new traffic: The entire program is organized around revenue per customer, so the strategies work without requiring more buyers or more ad spend.
- Built on tested funnels: The material is presented as lessons drawn from countless experiments and years of testing on building a reliable, high-performing upsell funnel.
- Plug-and-play and niche-agnostic: The course includes ready-to-use product ideas and examples designed to apply no matter what niche you are in.
- Beginner to advanced coverage: The program serves owners who have not made a sale yet while also including dedicated advanced sections for multi-product businesses.
Bonus Materials Included
- Case Study Document: A compiled document in which top students across many niches shared their best-selling order bumps and upsells, so you can see what is selling well in other industries.
About Maria Wendt: Background and Credentials
Maria Wendt is an online business coach who teaches women entrepreneurs practical, step-by-step strategies for making money online. She began her career as a brand designer before moving into business coaching, and she now publishes quarterly income reports on her website documenting her business results.
Verified Credentials:
- Coaching reach: Widely described as a business coach who has helped over 100,000 women build online businesses, with courses taken by a large student base.
- Media recognition: Featured and interviewed by Forbes, and a guest on business podcasts including the Success Story podcast with Scott D. Clary.
- Focus area: Specializes in helping women entrepreneurs add recurring monthly income through low-ticket courses and online business systems.
- Community: Runs a large online community of entrepreneurs and hosts regular live coaching sessions for her members.
- Transparency: Publishes income proof reports on mariawendt.com that are updated on a quarterly basis.
Frequently Asked Questions About Profit Machine
What is Profit Machine about?
Profit Machine is a program by Maria Wendt that teaches you how to increase the revenue you earn from each customer using repeat orders, order bumps and upsells, and simple backend re-marketing. The goal is to get more out of every order in your funnel rather than relying only on attracting new buyers.
Who created Profit Machine?
The course was created by Maria Wendt, an online business coach who teaches women entrepreneurs how to build and grow online businesses. She has been featured in Forbes and publishes quarterly income reports on her website.
What is included in Profit Machine?
The program includes 57 video lessons and 2 downloadable PDFs across 7 modules, totaling roughly 3.9 hours of video content (3h 55m 20s) and 4.10 GB of material. It also includes a case study document of best-selling order bumps and upsells compiled from top students.
Who is Profit Machine best suited for?
It is aimed at business owners who sell low-ticket products and want to earn more per customer, beginners who want to structure their funnel correctly before their first sale, and more advanced owners who want to launch additional products and build repeat-customer behavior.
What will I learn in Profit Machine?
You learn how to structure order bumps and upsells for your offer, write copy that converts, choose plug-and-play upsell products, build quick backend marketing automations, optimize an existing low-ticket funnel, and connect revenue per customer to your ad and scaling strategy.
What format is Profit Machine delivered in?
The program is delivered primarily as video lessons supported by downloadable PDFs. In total it contains roughly 3.9 hours of video across 57 lessons plus 2 PDFs, amounting to 4.10 GB of material organized into 7 modules.
Do I need an existing business to use Profit Machine?
No. The program states that its strategies can be implemented even if you have not made your first sale yet, while also including advanced sections for established business owners who already sell one or more products.
Does Profit Machine include any bonus materials?
Yes. The program includes a bonus case study document in which top students across different niches shared their best-selling order bumps and upsells, compiled into one document so you can see what is performing well in other industries.
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