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Foxwell Digital LLC

Mastering Google Search + Shopping Ads by Andrew Foxwell
Course16 Lessons
Mastering Google Search + Shopping Ads
$3972 payments of $198.50
This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.
Why buy this course?
Whether you're starting out on your journey to being a Google expert or you have years under your belt, this course will get you to the next level in your business. Watch the video to see why.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Meet Eagan Heath

    Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
    Agency owner for 6 years
    Managed over 100 accounts
    Over 3x average ROAS across e-commerce client accounts
    He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
    Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.

Topics Covered
Course Outline & Class Takeaways

Google Search Ads

    Why Run Pay-Per-Click (PPC) Ads?
    Account and Conversion Tracking Setup
    Connecting Google Ads to Google Analytics
    Researching and Brainstorming Keywords
    Map Opportunities
    Landing Pages
    Writing and Creating Ads
    Optimizing Ads Over Time
    Bing Advertising

Google Shopping

    Why Run Google Shopping Ads
    How they’re different from Search Ads
    Google Merchant Center & your Shopping Feed
    Setting up your feed & your campaigns
    Optimizing Ads Over Time

Introduction
Introduction to Mastering Google Search and Shopping
2 mins
Section 1: Mastering Google Search Ads
Mastering Google Search Ads
42 mins
Google Search Overview & Why PPC
7 mins
Setting Up Your Account
3 mins
Keyword Research
8 mins
Landing Pages
5 mins
Writing and Creating Ads
6 mins
Optimizing Ads Over Time
13 mins
Dynamic Search Ads Have Google Write Your Ads
20 mins
Remarketing with Search Ads RLSA
10 mins
Section 2: Mastering Google Shopping
Mastering Google Shopping Ads
19 mins
Google Shopping Overview
13 mins
Setting Up a Google Merchant Center Manual Feed
13 mins
Google Shopping Ad Setup
18 mins
Optimizing Google Shopping
13 mins
How to Dominate Google Shopping

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