Marketing in 10 Dimensions by Perry Marshall

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Introduction

Marketing in 10 Dimensions by Perry Marshall is an advanced training program that applies mathematical and engineering principles to marketing strategy. Created by Perry Marshall, the world's most-quoted consultant on Google advertising and author of seven marketing books including the best-selling Ultimate Guide to Google Ads, this course reveals the multidimensional thinking framework he has used for over two decades to solve complex marketing problems for clients. The program delivers a systematic methodology for re-dimensioning marketing challenges, performing axis shifts to disrupt industries, and applying rigorous mathematical concepts like fractals and power laws to business growth. The course includes 4 video lessons totaling 8 hours 49 minutes 16 seconds, 4 audio sessions, 5 PDF slide decks, and 1 supporting image file, organized across 4 comprehensive sessions that total 2.88 GB of content.

What Problems Does Marketing in 10 Dimensions Solve?

• "I'm stuck using the same marketing tactics everyone else uses in my industry" — This course teaches you how to perform axis shifts that allow you to disrupt categories, reinvent industries, and evade competition through cross-dimensional thinking rather than competing on the same plane as everyone else.

• "My marketing feels random and I can't predict what will work" — Session One covers formulas and heuristics for copywriting, USP elements, and marketing media structure, giving you a rigorous framework to determine if your marketing will work before you launch it instead of relying on guesswork.

• "I don't know how to identify my highest-leverage opportunities" — The course reveals the fractal nature of the 80/20 principle, showing you how to find the 80/20 inside every 80/20, a methodology Perry used to build his consulting practice and that NASA's Jet Propulsion Labs adopted as a productivity tool.

• "I hit growth plateaus and don't know how to break through" — By learning to re-dimension problems and markets, you gain the ability to craft entirely new solution spaces and escape the constraints of your current market definition, opening breakthrough growth paths invisible to competitors.

• "Marketing advice is always platform-specific and goes out of date immediately" — Unlike tactical courses focused on specific ad platforms, this training teaches timeless mathematical principles that have been valid for 50 to 500 years and will never become obsolete, giving you tools that compound in value over your entire career.

• "I can't translate my technical or engineering background into marketing advantage" — Specifically designed for people with STEM backgrounds, this course bridges the gap between rigorous analytical thinking and marketing execution, showing how mathematical rigor creates competitive advantages most marketers cannot replicate.

What You Will Learn in Marketing in 10 Dimensions

• How to use 10-dimensional matrix thinking to create multidimensional marketing spaces far too complex for competitors to visualize or navigate, the same framework behind Perry's Swiss Army Knife tool that has delivered results for clients for over 12 years

• The mathematical foundation of the 80/20 Curve formula published in Harvard Business Review Italy in 2018, and how to apply power law distributions to everything from Facebook ad impressions to customer segmentation

• How to perform axis shifts that enable you to disrupt industries, wrench loose entrenched dogmas, shift paradigms, and trigger cultural landslides by changing the rules of competition in your market

• The specific copywriting formulas, bullet structures, and USP elements that form the foundation of effective marketing messages, along with heuristics to validate your structure before execution

• How to recognize and apply fractal patterns in marketing, understanding that there is an 80/20 inside every 80/20, creating exponential leverage when you drill down to the highest-value opportunities

• The rigorous engineering approach to marketing that allows you to be extremely thorough, exhaustive, and accurate in testing and decision-making rather than relying on intuition or guesswork

• How to radically enlarge your marketing vocabulary with concepts from topology, exponential growth mathematics, and multidimensional thinking, supplying dozens of new ways to think about old problems

• The relationship between re-dimensioning problems and creating new solution spaces, giving you the ability to craft new worlds or make your existing business much simpler and easier to manage

Who Is Marketing in 10 Dimensions For?

The STEM Professional Entering Marketing — You have a background in Science, Technology, Engineering, or Math and moved into marketing or entrepreneurship, but you feel like you're supposed to abandon your analytical thinking. You've watched marketing courses that feel superficial and non-rigorous. This course lets you apply the same mathematical precision you used in your technical field to marketing problems, giving you a competitive advantage most marketers cannot match.

The Analytical Entrepreneur Who Geeks Out on Systems — You're running a business and you crave intellectual stimulation and brain food. Your first watch was a Casio. You're the person who reads the technical specifications and wants to know how things actually work under the hood. You don't just want marketing tactics—you want to understand the deep principles that make marketing predictable and systematic.

The Experienced Marketer Hitting Plateau — You've mastered the basics of funnels, copywriting, and traffic generation, but you're competing in increasingly crowded markets. You need a way to think about your business that competitors cannot copy, something that creates genuine differentiation. You're looking for the invisible toolkit that top consultants use but rarely teach explicitly.

The Business Owner Seeking Timeless Principles — You're tired of courses that teach platform-specific tactics that become obsolete within months. You've been burned by investing in training about Facebook ads or Google changes that were outdated before you finished the course. You want principles rooted in mathematics and human nature that will be just as valuable in 10 years as they are today.

The Former Engineer Turned Consultant — You left a technical career to become a consultant or agency owner, and you're good at solving client problems but struggle to articulate your methodology. You need a framework that translates your intuitive problem-solving into a teachable system, and you want language sophisticated enough to match how you actually think.

The Innovator Looking to Disrupt an Industry — You don't want to compete in existing categories—you want to create new ones. You're looking for tools to shift paradigms, defy norms, and stand your profession on its head. You need a methodology for identifying where axis shifts are possible and how to execute them systematically.

Complete Curriculum Breakdown

Session 1: Copywriting, Emotions, Bullets, Swiss Army Knife, and USP Elements

This foundational session covers the multidimensional structure of effective marketing messages and the copywriting frameworks that form the basis of all persuasive communication. Perry reveals the Swiss Army Knife tool that harnesses 30 to 40 dimensions of marketing structure, giving you formulas and heuristics to validate whether your messaging will work before you launch. The session includes comprehensive coverage of USP elements, bullet writing techniques, emotional triggers, and marketing media selection across one complete session of training.

• Video: Marketing in 10 Dimensions - Members Area for Perry Marshall Clients (2 hours 10 minutes 55 seconds)

• Audio: Session 01 (34 minutes 51 seconds)

• PDF: Session 01 Slides (4.01 MB)

Session 2: 80/20 Fractals, Power Laws, and Exponential Growth Mathematics

Session Two dives into the mathematical foundation of the 80/20 principle, revealing why it appears everywhere from Facebook ad account impressions to the sizes of rocks in the asteroid belt between Earth and Mars. Perry teaches the fractal nature of Pareto distributions—how there's an 80/20 inside every 80/20—and explains the rigorous mathematical basis published in Harvard Business Review. This session provides the analytical framework for identifying your highest-leverage opportunities and understanding exponential growth patterns.

• Video: Marketing in 10 Dimensions - Members Area for Perry Marshall Clients (2 hours 0 minutes 32 seconds)

• Audio: Session 02 (32 minutes 6 seconds)

• PDF: Session 02 Slides (25.94 MB)

Session 3: Re-Dimensioning Problems and Axis Shift Methodology

The third session reveals how to re-dimension marketing problems and markets, simultaneously acquiring the ability to perform axis shifts that disrupt industries and create new competitive spaces. Perry demonstrates how changing the dimensional structure of a problem allows you to craft entirely new solution frameworks that make competition irrelevant. This session covers the practical application of multidimensional thinking to client work and business strategy.

• Video: Marketing in 10 Dimensions - Members Area for Perry Marshall Clients (2 hours 19 minutes 16 seconds)

• Audio: Session 03 (37 minutes 5 seconds)

• PDF: Session 03 Slides (8.60 MB)

Session 4: 10-Dimensional Matrix Thinking and Advanced Applications

The final session integrates all previous concepts into the complete 10-dimensional matrix framework that Perry uses when writing sales copy, creating disqualification criteria for client sales machines, and journeying to the bottom of complex problems. This advanced session shows how to work with 8-, 13-, or 35-dimensional spaces and apply concepts far too complex to visualize in 3-D, radically enlarging your problem-solving vocabulary.

• Video: Marketing in 10 Dimensions - Members Area for Perry Marshall Clients (2 hours 18 minutes 33 seconds)

• Audio: Session 04 (36 minutes 53 seconds)

• PDF: Session 04 Slides (3.96 MB)

Supporting Materials

• PDF: Course Members Area Screenshot (387.30 KB)

• Image: Members Area Visual Reference (538.64 KB)

What Makes This Course Different

• Rooted in Mathematical Rigor — Unlike most marketing courses that rely on anecdotes and best practices, this training applies actual mathematical principles including power laws, fractals, and multidimensional topology to marketing strategy, making it far more predictive and systematic than conventional approaches.

• Timeless Principles Over Tactical Execution — The concepts taught are 50 to 500 years old, as rock-solid as gravity and as true as moonlight, meaning they never go out of date unlike platform-specific tactics that become obsolete the day they're published.

• Designed for Analytical Thinkers — Specifically created for people with engineering, coding, or STEM backgrounds who think rigorously and want marketing education that matches their intellectual standards rather than oversimplified frameworks.

• The Invisible Toolkit Revealed — This course exposes the behind-the-scenes thinking Perry uses with consulting clients but rarely explains explicitly, translating concepts he normally keeps at a sophisticated level into teachable frameworks while maintaining their depth.

About Perry Marshall: Background and Credentials

Perry Marshall began his career as an electrical engineer, earning his degree from the University of Nebraska-Lincoln before working as an acoustical engineer at Jensen designing loudspeaker systems for automobile manufacturers. He then became national sales manager at Synergetic Micro Systems before founding his marketing consultancy. This engineering foundation gave him the ability to apply rigorous mathematical thinking to marketing problems, a combination that would define his career.

Marshall is recognized as the world's most-quoted consultant on Google advertising and the number one author on the subject. His book Ultimate Guide to Google Ads is the world's best-selling book on internet advertising and laid the foundations for the digital advertising industry now valued at over $400 billion. He has helped over 100,000 advertisers and has served as an expert witness for search advertising litigation.

Verified Credentials:

• Author of seven books including Ultimate Guide to Google Ads, Ultimate Guide to Facebook Advertising, 80/20 Sales and Marketing, and Evolution 2.0: Breaking the Deadlock Between Darwin and Design

• His reinvention of the Pareto Principle is published in Harvard Business Review, where his 80/20 Curve formula was featured in 2018

• NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool

• Founded the Evolution 2.0 Prize, a $10 million award in basic science with judges from Harvard, Oxford, and MIT—believed to be the largest single award ever offered in basic science research

• Endorsed in Forbes and Inc. Magazine as one of the most expensive business strategists in the world

• His Google advertising books are used as course material in business schools

• Has consulted across over 300 industries during his career

• Shared the stage with Barbara Corcoran, Brian Tracy, and Les Brown

• President of Perry S. Marshall & Associates, a Chicago-based consultancy serving both online and brick-and-mortar companies

Marshall's unique contribution to marketing comes from his ability to bridge engineering precision with marketing creativity, applying concepts from mathematics, topology, and systems thinking to business growth challenges. His work on the fractal nature of the 80/20 principle—the insight that there's an 80/20 inside every 80/20—came from reading Richard Koch's book in a cafe in 2003 and has formed the foundation of his consulting practice for over 20 years.

Frequently Asked Questions About Marketing in 10 Dimensions

What is Marketing in 10 Dimensions about?

Marketing in 10 Dimensions by Perry Marshall is an advanced training program that reveals the multidimensional mathematical framework behind effective marketing strategy. The course teaches how to apply engineering principles, fractal mathematics, and dimensional thinking to re-frame marketing problems, perform axis shifts that disrupt industries, and systematically identify the highest-leverage opportunities in any business using tools like the 80/20 Curve formula and Swiss Army Knife methodology.

Who created Marketing in 10 Dimensions?

Marketing in 10 Dimensions was created by Perry Marshall, the world's most-quoted consultant on Google advertising and author of Ultimate Guide to Google Ads, the best-selling book on internet advertising. Marshall has a degree in electrical engineering and has consulted across over 300 industries, bringing rigorous mathematical thinking to marketing strategy. His reinvention of the 80/20 principle is published in Harvard Business Review, and he founded the $10 million Evolution 2.0 Prize with judges from Harvard, Oxford, and MIT.

What is included in Marketing in 10 Dimensions?

The program includes 4 video lessons totaling 8 hours 49 minutes 16 seconds, 4 audio sessions providing an additional 2 hours 20 minutes 55 seconds of content, 5 downloadable PDF slide decks totaling 42.88 MB, and 1 supporting image file. The complete package contains 14 files organized across 4 comprehensive sessions covering copywriting frameworks, 80/20 mathematics, axis shift methodology, and multidimensional matrix thinking, with a total file size of 2.88 GB.

Who is Marketing in 10 Dimensions best suited for?

This course is specifically designed for people with STEM backgrounds including engineers, coders, programmers, and analytical thinkers who crave intellectual rigor in their marketing education. It is ideal for experienced marketers seeking timeless principles beyond platform-specific tactics, entrepreneurs who geek out on systems and want to understand the deep mathematics behind marketing, and consultants looking for frameworks sophisticated enough to match how they actually solve client problems.

What will I learn in Marketing in 10 Dimensions?

You will learn how to use 10-dimensional matrix thinking to navigate marketing spaces too complex for competitors to visualize, how to apply the fractal 80/20 principle to find exponential leverage opportunities, how to perform axis shifts that disrupt industries and make competition irrelevant, the mathematical foundation of power law distributions and exponential growth, rigorous copywriting formulas and USP frameworks with validation heuristics, and how to re-dimension problems to create entirely new solution spaces that simplify your business.

What format is Marketing in 10 Dimensions delivered in?

The course is delivered as a combination of video lessons, audio recordings, and PDF slide presentations. The 4 video sessions total 8 hours 49 minutes 16 seconds and cover the primary instruction, while 4 audio files provide 2 hours 20 minutes 55 seconds of additional explanation. Each session includes a corresponding PDF slide deck ranging from 3.96 MB to 25.94 MB, allowing you to review the visual frameworks separately. All content is downloadable for offline access.

What is Perry Marshall known for?

Perry Marshall is known as the world's most-quoted consultant on Google advertising and author of the best-selling book on internet advertising, Ultimate Guide to Google Ads, which laid the foundation for the digital advertising industry. He is recognized for his work applying mathematical rigor to marketing, including his 80/20 Curve formula published in Harvard Business Review that NASA's Jet Propulsion Labs uses as a productivity tool. He founded the $10 million Evolution 2.0 Prize with judges from Harvard, Oxford, and MIT, and has been endorsed in Forbes and Inc. Magazine.

Does Marketing in 10 Dimensions include any bonus materials?

The course includes comprehensive PDF slide decks for all four sessions, providing permanent reference materials for the frameworks, formulas, and heuristics taught in the video and audio content. Session 2 includes an extensive 25.94 MB slide deck covering the mathematical foundations of 80/20 thinking and power laws. Additionally, the package includes a members area screenshot PDF and visual reference image showing the course structure and navigation.

What makes Marketing in 10 Dimensions different from other marketing courses?

This course is uniquely rooted in actual mathematical principles including fractals, power laws, and multidimensional topology rather than anecdotal best practices, making it far more rigorous and predictive than conventional marketing training. The concepts taught are 50 to 500 years old and will never become obsolete, unlike platform-specific tactics that go out of date immediately. It is specifically designed for analytical thinkers with STEM backgrounds who want marketing education that matches their intellectual standards and reveals the invisible toolkit sophisticated consultants use but rarely teach explicitly.