Marketing in 10 Dimensions by Perry Marshall

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What Exactly Is Marketing in 10 Dimensions?

Marketing in 10 Dimensions is an advanced training program created by Perry Marshall that introduces entrepreneurs and marketers to multidimensional thinking as a problem-solving framework. The program teaches participants how to work with concepts far too complex to visualize in traditional three-dimensional space, applying matrix theory and dimensional thinking to marketing challenges. This approach enables users to deconstruct complex problems, identify hidden patterns, and create innovative solutions that competitors cannot easily replicate.

The program draws from Perry Marshall's background in engineering and mathematics, specifically his understanding of Matrix Theory, to help marketers think beyond conventional frameworks. Rather than viewing problems in simple linear terms, participants learn to construct 8-, 13-, or even 35-dimensional spaces as analytical tools—expanding their cognitive toolkit to handle seemingly impossible complexity with elegance and rigor.

Who Is Marketing in 10 Dimensions Really For?

This program is designed for a specific type of learner who thrives on intellectual depth and sophisticated problem-solving:

• Advanced marketers and consultants who need to deliver breakthrough insights and novel solutions to clients on a consistent basis
• Entrepreneurs managing businesses with revenues over $1 million who face increasingly complex strategic decisions
• Analytical thinkers and "geeks" who enjoy mathematical concepts, pattern recognition, and abstract thinking
• Business strategists seeking tools to disrupt industries, reinvent categories, and shift paradigms in their markets
• Marketing professionals who have mastered conventional tactics and are ready for deeper frameworks that transcend platform-specific techniques
• Consultants who must continuously innovate and "pull rabbits out of hats" for diverse clients across multiple industries
• Leaders who want to create their own "metric systems" for their industries, influencing how problems are defined and measured

This program is NOT ideal for those who need step-by-step, color-by-numbers instructions, or for individuals who become frustrated when rules are bent or broken. It rewards curiosity, abstract thinking, and the willingness to explore unconventional approaches.

What Will You Learn Inside Marketing in 10 Dimensions?

The curriculum is structured around multiple comprehensive sessions that progressively build dimensional thinking capabilities:

Session 1: Foundational Frameworks and the Swiss Army Knife Tool

• Copywriting strategies viewed through dimensional lenses
• Understanding and mapping emotional dimensions in marketing
• Bullet writing and persuasion elements across multiple dimensions
• The Swiss Army Knife tool (utilizing 30-40 dimensions) and its practical applications
• Unique Selling Proposition (USP) elements deconstructed dimensionally
• Marketing media analysis across the full spectrum
• Formulas and heuristics for validating whether your marketing structure is sound

Session 2: Fractals and Infinite Patterns

• Deep exploration of fractal thinking and its application to business
• Understanding that 80/20 is fractal—there's an 80/20 inside every 80/20
• Learning to recognize fractal patterns everywhere in markets and systems
• Techniques to greatly simplify seemingly impossible complexity through fractal analysis
• The fractal nature of stagnation and bureaucracy in industries
• How to harness fractal knowledge without encountering resistance

Session 3: Power Laws and Exponential Thinking

• Understanding Power Laws as analytical weapons
• Learning to flip effortlessly between linear and exponential thinking
• Mapping your universe in exponential terms with multiple techniques
• Identifying when markets show misleading green lights in early testing

Additional Core Concepts Throughout:

• Strange Attractors: Discovering how the world "wants" to be versus the "should be" world, and identifying natural business attractors
• Axis Shift methodology: Learning to overturn old assumptions while introducing superior new rules
• Re-dimensioning problems: Transforming complex challenges into manageable structures
• Creating custom metric systems: Establishing how your industry measures and discusses problems
• The Marketing DNA Test framework: Understanding its 8-dimensional architecture

Key Benefits of Enrolling in Marketing in 10 Dimensions

Participants who complete this program gain several transformational advantages:

• Radically enlarged vocabulary and conceptual toolkit for thinking about old problems in new ways—essential since new solutions require new language
• Ability to work with 4, 5, 6, or even 10 dimensions with ease, expanding problem-solving capacity exponentially
• Skills to disrupt industries, reinvent categories, and trigger cultural shifts by identifying and manipulating the dimensional structure of markets
• Capacity to create Axis Shifts—overturning old rules while simultaneously introducing coherent, superior alternatives
• Pattern recognition mastery enabling you to identify fractals, power laws, and attractors across every business dimension
• Simplification superpowers for tackling complexity that appears unmanageable to others
• Enhanced consulting capabilities with tools that have delivered results for clients over 12+ years
• Competitive insulation through problem-solving approaches that literally not one marketer or entrepreneur in 1,000 knows how to execute
• Pleasurable learning experience that provides tools for back-of-napkin predictions while opening doors to rigorous problem-solving when needed

The program promises that participants will discover at least one completely indispensable insight for their business and career, with the understanding that the specific breakthrough will vary based on individual needs and circumstances.

About the Creator: Perry Marshall

Perry Marshall is a highly respected business consultant, author, and marketing strategist with a unique background that combines engineering training with marketing expertise. His engineering education, particularly his studies in Matrix Theory during college, provides the mathematical foundation for the dimensional thinking framework taught in this program.

Perry is best known as the author of several bestselling marketing books, including works on Google AdWords, Facebook advertising, and the groundbreaking "80/20 Sales and Marketing." His discovery that the 80/20 principle is fractal—a realization that came while reading Richard Koch's book in 2003—has informed his work for over two decades and represents a major contribution to business strategy thinking.

His client portfolio includes high-profile companies such as FanDuel, InfusionSoft, and Loan Builder (acquired by PayPal for nine figures). Perry's consulting rate reflects his expertise level, and he has spent decades developing proprietary tools and frameworks that help businesses across 300+ industries achieve breakthrough results.

What Makes Marketing in 10 Dimensions Stand Out?

Several distinctive elements make this program unique in the marketing education landscape:

Unprecedented Conceptual Framework: Perry Marshall explicitly states that nothing like this has been offered anywhere in the world. While many programs teach tactics and platforms, this program teaches the underlying mathematical and conceptual structures that generate breakthrough insights.

50-500 Year Old Foundational Principles: The language and concepts taught are based on rock-solid mathematical and scientific principles that are "as true as gravity and as true as moonlight"—yet virtually unknown in the marketing community.

The Invisible Toolkit Revealed: For over a decade, Perry used these dimensional thinking tools privately in his consulting practice. This program represents the first time he's teaching the "invisible toolkit" that has quietly informed his most successful client work.

Geek-Friendly Environment: Unlike programs that oversimplify for mass appeal, this training embraces complexity and encourages participants to ask "the craziest, zaniest questions" and receive useful, rigorous answers.

Beyond Platform-Specific Tactics: While Perry's previous books focused on specific platforms like Google AdWords, those instructions become dated quickly. The dimensional thinking framework taught here never goes out of date because it deals with fundamental structures of reality rather than temporary platform features.

Integration of High-Level Mathematics: The program makes advanced concepts like Matrix Theory, fractal geometry, and multi-dimensional spaces accessible and practically applicable without requiring formal mathematical training.

Personalized Discovery: Perry explicitly acknowledges he cannot predict what each participant will find useful—the framework provides tools that reveal different insights based on individual business contexts and challenges.

Final Thoughts on Marketing in 10 Dimensions

Marketing in 10 Dimensions represents a significant departure from conventional marketing training. Rather than providing another set of tactics or platform-specific techniques, Perry Marshall offers a fundamental upgrade to how participants think about and approach complex business problems.

For entrepreneurs and marketers who have mastered the basics and are ready to operate at a higher conceptual level, this program provides access to thinking frameworks that create sustainable competitive advantages. The ability to work in multiple dimensions, recognize fractal patterns, execute Axis Shifts, and simplify complexity gives participants tools that remain valuable across changing market conditions and platform evolutions.

The program is particularly valuable for consultants and strategic advisors who need to consistently deliver novel insights across diverse client situations. By learning to construct multi-dimensional analytical spaces and identify the hidden patterns that govern markets, participants gain the ability to see opportunities and solutions that remain invisible to competitors.

For those drawn to intellectual rigor, abstract thinking, and the intersection of mathematics with practical business application, Marketing in 10 Dimensions offers a fascinating journey into problem-solving capabilities that Perry Marshall describes as having quietly informed his most successful work for over a decade—and which he now makes available to those ready to think beyond three dimensions.