List Building Workshop Recording by Justin Brooke

Introduction

The List Building Workshop Recording by Justin Brooke is a comprehensive training program focused on building and scaling email lists using advanced paid advertising strategies and the OPM (Other People's Money) methodology. Created by Justin Brooke, founder of AdSkills and an Agora alumnus who has managed over $10 million in advertising spend throughout his career, this workshop teaches proven systems for acquiring email subscribers profitably through multiple traffic channels. The program documents a live 6-hour virtual workshop delivered across 5 intensive sessions, totaling 5 hours 24 minutes 43 seconds of video content, alongside practical implementation guides. This training specifically addresses how to build email lists without requiring significant upfront capital investment by leveraging paid traffic strategies that become self-funding through immediate monetization.

What Problems Does List Building Workshop Recording Solve?

"I'm spending money on ads but my email list isn't growing" — Session 1 introduces the World's Easiest Lead Magnet framework, showing how to create high-converting opt-in offers that reduce cost per lead while maintaining quality subscriber engagement, eliminating the guesswork from lead magnet creation.

"I've built an email list but have no consistent way to monetize it" — Session 2 covers building an automated newsletter system that generates revenue on autopilot, teaching the exact email sequences and content frameworks that turn subscribers into buyers without constant manual email writing.

"I can't afford to spend thousands on ads to grow my list" — Sessions 4 and 5 specifically address the OPM (Other People's Money) strategy that Justin used to add over 400,000 leads in 30 days, showing how to structure campaigns where advertising costs are recovered immediately through front-end sales, making list building self-funding.

"My list growth is slow and dependent on organic traffic" — Session 3 demonstrates viral list growth strategies that amplify reach beyond paid ads alone, creating exponential growth through strategic positioning and content distribution methods.

"I don't know how to profitably scale Google Ads for lead generation" — Session 4 provides the complete framework for running Google Ads campaigns at scale, covering the exact targeting, bidding strategies, and campaign structures Justin used to generate 10,000 leads per day while maintaining profitability.

"I keep trying different list building tactics but nothing works consistently" — The workshop provides a complete, integrated system rather than isolated tactics, showing how lead magnets, email automation, viral strategies, paid traffic, and monetization work together as a cohesive acquisition engine.

What You Will Learn in List Building Workshop Recording

• How to create lead magnets that convert at high rates without requiring months of content creation, using Justin's simplified framework that focuses on immediate value delivery rather than complex downloadable products

• The exact structure for automated newsletter sequences that generate consistent revenue from new subscribers within their first 7 days on your list, including content templates and sending schedules

• Justin's viral list growth strategy that achieved over 400,000 leads in 30 days, including the specific partnership structures and content distribution methods that create exponential reach

• Complete Google Ads campaign architecture for lead generation at scale, covering keyword research, ad copy frameworks, landing page optimization, and bidding strategies used to profitably generate 10,000 leads daily

• The OPM (Other People's Money) methodology for building email lists where advertising costs are recovered through immediate front-end sales, eliminating the need for large upfront capital investment in paid traffic

• How to structure book funnels and information product offers that serve dual purposes as both lead magnets and immediate revenue generators, based on Justin's case study of turning a book idea into $2.4 million

• Practical implementation templates including ad campaign structures, email sequences, and upsell frameworks that can be adapted to any niche or market

• The financial metrics and KPIs that determine whether a list building campaign is scalable, including break-even analysis and lifetime value calculations that guide budget allocation decisions

Who Is List Building Workshop Recording For?

The Cash-Strapped Entrepreneur — You want to build an email list but don't have thousands of dollars to spend on ads with no guaranteed return. You've tried free traffic methods like social media posting and SEO but growth is painfully slow. This workshop teaches you the OPM methodology where your advertising spend becomes self-funding through immediate front-end sales, allowing you to scale list building without requiring venture capital or personal savings.

The Service Provider Seeking Consistency — You're a coach, consultant, or agency owner who relies on referrals and sporadic networking for new clients. You know you need an email list for predictable lead flow but don't know how to build one in your niche. This program shows you how to create lead magnets specific to professional services and automate the nurture sequences that convert cold subscribers into qualified sales calls.

The Course Creator With No Audience — You've created or are planning to create an online course but have no email list to launch it to. You've watched others launch courses to their lists and generate five or six figures in days, but you're starting from zero. The workshop provides the complete paid traffic playbook for building a targeted audience of potential students before your course launch, using Google Ads and viral strategies specifically for education markets.

The E-commerce Brand Manager — You're running an online store and relying primarily on marketplace platforms or cold Facebook ads. You recognize that not owning your customer relationships through email puts your business at risk, but you don't know how to build a list for physical products. Justin's strategies for newsletter automation and monetization work specifically for e-commerce, showing how to build lists that generate repeat purchase revenue.

The Affiliate Marketer Struggling to Scale — You're promoting other people's products and making some commissions, but growth has plateaued because you're chasing traffic rather than building an owned audience. You need a systematic way to build an email list of buyers in your niche that you can promote relevant offers to repeatedly. This workshop teaches how to build and monetize affiliate-focused lists using the exact traffic strategies Justin used working with major direct response companies.

The Marketing Agency Owner — You run ads for clients but want to add list building and email marketing as a service offering, or you need to build your own agency's email list for consistent new client acquisition. The workshop provides complete campaign templates and frameworks you can implement for clients or your own agency, with proven ROI metrics that justify the investment.

Complete Curriculum Breakdown

Session 1: The World's Easiest Lead Magnet

This opening session eliminates the complexity from lead magnet creation by introducing a simplified framework that focuses on speed and conversion rate over elaborate production. Justin demonstrates how to identify what your target audience desperately wants to know, package that information in the simplest deliverable format, and position it in a way that maximizes opt-in conversion rates.

• SESSION 1 - The World's Easiest Lead Magnet (1 hour 0 minutes 2 seconds)

Included resources: Couch To Book - Example Prompts (implementation guide with prompt templates)

Session 2: Build an Automated Newsletter

The second session focuses on email automation infrastructure, teaching how to construct newsletter sequences that engage subscribers and generate revenue without requiring constant manual email creation. This session covers email content frameworks, sending frequency strategies, and monetization integration that turns new subscribers into buyers within their first week on the list.

• SESSION 2 - Build an Automated Newsletter (59 minutes 35 seconds)

Session 3: The Viral List Growth Strategy

Session 3 reveals the strategic partnerships and content distribution methods that amplify list growth beyond what paid advertising alone can achieve. Justin shares the specific viral mechanisms he used to acquire over 400,000 leads in 30 days, including how to structure collaborations, leverage other people's audiences, and create content that people actively share to their networks.

• SESSION 3 - The Viral List Growth Strategy (56 minutes 28 seconds)

Session 4: 10,000 Leads a Day with Google Ads

This session provides the complete Google Ads framework for list building at scale, covering campaign structure, keyword research methodology, ad copy templates, landing page optimization, and bidding strategies. Justin walks through the exact campaigns he used to generate 10,000 leads daily while maintaining profitability, including how to test, scale, and optimize campaigns based on performance data.

• SESSION 4 - 10,000 Leads a Day with Google Ads (1 hour 0 minutes 46 seconds)

Session 5: Build Your List with O.P.M.

The final session introduces the OPM (Other People's Money) methodology that makes list building self-funding by recovering advertising costs through immediate front-end sales. Justin demonstrates how to structure offers, pricing, and sales funnels so that every dollar spent on ads generates enough immediate revenue to fund continued advertising, creating an acquisition engine that scales without requiring external capital investment.

• SESSION 5 - Build Your List with O.P.M. (1 hour 27 minutes 54 seconds)

Bonus Materials

OPM List Building Workshop PDF (complete 45.07 MB workshop guide with templates, campaign structures, and implementation checklists)

What Makes This Course Different

This workshop is structured around Justin's real-world case studies from managing over $10 million in advertising spend, rather than theoretical best practices or outdated tactics. The OPM methodology specifically addresses the primary barrier most people face with list building, which is the upfront capital required to profitably run paid traffic campaigns. By teaching how to structure offers that immediately recover advertising costs, the workshop makes aggressive list building accessible to businesses without large marketing budgets. The training focuses on Google Ads as a primary traffic source, providing an alternative to the oversaturated Facebook and Instagram advertising landscape where many marketers struggle with rising costs and declining performance. Unlike courses that teach list building tactics in isolation, this workshop demonstrates how lead magnets, email automation, viral strategies, and paid traffic work together as an integrated system.

Bonus Materials Included

Couch To Book - Example Prompts Document — Implementation guide providing specific prompt templates and frameworks for creating lead magnet content quickly, eliminating writer's block and reducing production time from weeks to days.

OPM List Building Workshop PDF Guide — Comprehensive 45.07 MB reference document containing all workshop slides, templates, campaign structures, email sequence frameworks, and implementation checklists in a single downloadable resource for easy reference during campaign setup.

About Justin Brooke: Background and Credentials

Justin Brooke began his digital marketing career in 2007 when he turned a modest $60 Google AdWords campaign into a six-figure success, discovering his aptitude for paid traffic acquisition and conversion optimization. This early win led him to launch IMScalable in 2011, a digital advertising agency that quickly scaled to seven figures by managing campaigns for high-profile clients and direct response marketers. His agency work involved generating billions of ad impressions and selling millions of dollars worth of products across diverse industries.

Verified Credentials:

• Founded AdSkills, a comprehensive media buying training platform that has trained over 13,000 media buyers worldwide across multiple advertising platforms including Google Ads, Facebook, YouTube, and TikTok

• Managed over $10 million in total advertising spend throughout his career, delivering measurable results for Fortune 500 companies and startups across various industries

• Agora Financial alumnus, having worked with one of the world's largest financial publishing companies known for sophisticated direct response marketing and email list monetization

• Generated his personal record of 17,232 email captures in a single day, demonstrating mastery of high-volume lead generation systems

• Used the OPM strategy taught in this workshop to acquire over 400,000 email leads in 30 days for a single campaign

• Built a multiple seven-figure online course business with AdSkills before selling the company, having generated $4.8 million in total revenue from the platform

• Managed campaigns for notable clients including Snuggie, Trump University, Michael Masterson, Russell Brunson, and Stansberry Research

• Known in the digital marketing industry as "the traffic guy" for his specialized expertise in paid advertising and customer acquisition

• Created case studies showing conversion of a simple book funnel idea into $2.4 million in revenue using the list building and monetization strategies taught in this workshop

Frequently Asked Questions About List Building Workshop Recording

What is List Building Workshop Recording about?

List Building Workshop Recording by Justin Brooke is a comprehensive training program teaching advanced email list building strategies using paid advertising, viral growth tactics, and the OPM (Other People's Money) methodology. The workshop covers creating high-converting lead magnets, building automated newsletter systems, scaling Google Ads campaigns to 10,000 leads daily, and structuring offers so advertising costs are recovered through immediate front-end sales.

Who created List Building Workshop Recording?

Justin Brooke created this workshop. He is the founder of AdSkills, an Agora Financial alumnus, and has managed over $10 million in advertising spend throughout his career. He has trained over 13,000 media buyers, generated his personal record of 17,232 email captures in one day, and used the strategies taught in this workshop to acquire over 400,000 leads in 30 days.

What is included in List Building Workshop Recording?

The program includes 5 video training sessions totaling 5 hours 24 minutes 43 seconds, covering lead magnet creation, automated newsletter building, viral list growth strategies, Google Ads scaling, and the OPM methodology. Students receive 1 PDF guide (45.07 MB comprehensive workshop reference), 1 document with implementation prompts and templates, and complete campaign frameworks. The total package is 3.64 GB of content documenting the complete 6-hour live workshop.

Who is List Building Workshop Recording best suited for?

This workshop is ideal for entrepreneurs and business owners who want to build email lists but lack large advertising budgets, service providers like coaches and consultants seeking predictable lead flow, course creators who need to build an audience before launching, e-commerce brand managers wanting to own customer relationships beyond marketplace platforms, and affiliate marketers looking to scale by building owned audiences rather than chasing rented traffic.

What will I learn in List Building Workshop Recording?

You will learn how to create simple, high-converting lead magnets without complex production, build automated newsletter sequences that monetize subscribers immediately, implement viral growth strategies that generated over 400,000 leads in 30 days, run profitable Google Ads campaigns at scale reaching 10,000 leads daily, and apply the OPM (Other People's Money) methodology where advertising spend becomes self-funding through front-end sales, plus complete implementation templates for campaigns, emails, and funnels.

What format is List Building Workshop Recording delivered in?

The training is delivered as 5 recorded video sessions from a live virtual workshop on Zoom, with durations ranging from 56 minutes 28 seconds to 1 hour 27 minutes 54 seconds. Students receive downloadable MP4 video files totaling 3.59 GB, one comprehensive PDF guide (42.98 MB), and one implementation document (10.40 KB). The complete package totals 3.64 GB and 5 hours 24 minutes 43 seconds of instruction.

Does List Building Workshop Recording include any bonus materials?

Yes, the workshop includes the complete OPM List Building Workshop PDF guide (45.07 MB), which contains all presentation slides, campaign templates, email sequence frameworks, and implementation checklists in a single reference document. Students also receive the Couch To Book Example Prompts document with specific templates for rapidly creating lead magnet content.

What is Justin Brooke known for?

Justin Brooke is known as "the traffic guy" in the digital marketing industry for his paid advertising expertise. He founded AdSkills and trained over 13,000 media buyers, managed over $10 million in advertising spend, worked with major clients including Snuggie, Trump University, Russell Brunson, and Stansberry Research, and is an Agora Financial alumnus. His personal records include 17,232 email captures in one day and acquiring over 400,000 leads in 30 days using the OPM strategy.

Sources

• Justin Brooke: How An Internet Marketing Internship Led To Becoming The 'Traffic Hacker' All The Experts Turn To

• How Justin Brooke Built a Multiple 7-Figure Online Course Business

• Justin Brooke - Ex-Atheist | Agora Alum | LinkedIn

• Meet Your Instructors - AdSkills Knowledge Base

• Now Build Your List w/ Other People's Money!

• Justin Brooke – List Building Workshop - HackMD