Intermediate Google Analytics: Extracting Expert-Level Marketing Insights
Ready to go beyond the basics? This tactical, live training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.
This live Google Analytics course starts March 27th.
Enroll in this 4-week, 8-class Google Analytics live course to learn how to…
Master attribution so you know exactly how your channels work together and how your users convert.
Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
Produce enterprise-level reports using Data Studio.
Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.
Director of Growth & Development, Analytics Pros
This Course Is Right For You If…
You already understand the basics of Google Analytics.
You want to better measure your visitors, content performance and user experience.
You want to spend your advertising budget more effectively.
You want to build smarter, more useful reports and dashboards.
You want to really understand enhanced ecommerce.
Custom dimensions, custom metrics and calculated metrics sound like fun to you.
You want to learn how to get more out of this powerful analytics tool.
This course is probably not for you, if
You have never logged into Google Analytics.
What Skills Do I Need for This Course?
You should be using Google Analytics weekly for at least a few months, or else be familiar with another Analytics platform like Adobe.
You can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases! (That’s not necessarily a bad thing)
In Google Analytics you should know:
How to track events
How to configure goals
What a dimension and a segment is
Not required, but bonus:
Other marketing theory and platform knowledge
Google Tag Manager knowledge
You’re probably overqualified if you:
Already can easily explain differences in custom dimension scopings
Know every work-around to sampling
Could easily go into Google Analytics and deliver business recommendations in 5 minutes
Are You Ready to Take Google Analytics to the Next Level?
So you know a thing or two about Google Analytics, huh? Great. That data-driven mindset puts you ahead of 60% of marketers today.
Now it’s time to join that top 10% of Google Analytics experts.
It’s time to find the insights that will take your campaigns, site and career to the next level.
You don’t know what you don’t know.
Remember when you were starting out and you’d open Google Analytics, take a look at your sessions for the month and then close the browser?
You’ve come a long way.
But there are still plenty of insights hiding below the surface you’ve managed to scrape so far. The truth is, you just don’t know what you don’t know.
You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.
Customization is king.
It starts with a Google Analytics configuration that’s customized for you and your business.
That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.
Custom dimensions, custom reports, custom metrics, custom everything.
Your Google Analytics will be designed just for you and your specific needs.
Kick last click attribution to the curb.
If you’re like most marketers, you’re still relying on last click attribution. The problem? You’re missing out on a lot of conversion and funnel insights.
You need to understand and visualize how your visitors actually convert. Last click attribution won’t give you that.
Learn exactly how many touches occur before the conversion, exactly how long it takes, exactly how all of your channels are working together.
Dive deeper into content performance, ad spend ROI, and more.
Is the content team spending their time wisely? Is the PPC team? How about the social team?
To be a data-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics. You’ll need to mine for data that proves ROI.
You’ll learn how to better spend your marketing time and money.
Report like Yelp and GoPro.
Great reporting means a smarter, more informed team and more buy-in from the execs.
So, why not learn enterprise-level Google Analytics reporting tactics and processes? You’ll have command of Data Studio, which is part of the Google Analytics 360 Suite.
Charles, your instructor, has worked with enterprises like Yelp, Glassdoor and GoPro, so you know you’ll be learning leading-edge reporting strategies.
Join This 4-Week Google Analytics Masterclass
NCXL Institute brings you a live, intensive online training course led by world renowned analytics expert, Charles Farina. The course starts on March 27th.
In just 4 weeks, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:
Identify and build audiences.
Implement rich attribution modeling (i.e. no more “last click”).
Do powerful customizations.
Draw out cross-device and mobile app insights.
Wield enterprise ecommerce capabilities.
At the end of the day, this course is going to make you a smarter, more data-driven marketer. (It’s going to make you a lot of money, too.)
About Your Instructor, Charles Farina
Charles Farina has spent 10 years in Google Analytics, leading implementations and providing training for companies, including: Yelp, Glassdoor, and GoPro. Charles currently works for Analytics Pros, a Google Analytics Certified Partner and 360 Reseller, as Manager of Digital Analytics.
Charles provides customized trainings for many of the world’s most recognizable brands. You can find him speaking at conferences around the world or providing insights on his blog.
Why We Hand-Selected Charles to Teach This Course
Transitioning Google Analytics to ‘Pro’ for a client, with Analytics Pros. Quality docs + technical knowledge on intro call = good signs
Superb training provided to our team by Analytics Pros today. The antithesis of canned curriculum.
Mark Mader, CEO @ Smartsheet.com
Your 4-Week Live Class Schedule
The 60-90 minute live classes will take place at 11 a.m. Central. This time works well for folks in Europe as well.
Those who attend live will have the opportunity to take part in Q&A. (Sorry, Asia-Pacific friends, but you’ll still have full access to all of the recordings.)
LIVE COURSE: INTERMEDIATE GOOGLE ANALYTICS
Audiences (Advanced Segments)
Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.
March 27th, 2017
Attribution & Remarketing
Last click? This session is all about understanding and visualizing the real story behind how your users convert. Learn how many touches occur, how long it takes and how all of your channels work together. Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.
March 29th, 2017
Custom Dimensions, Metrics & More
You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking.
April 3rd, 2017
Content is more than just a pageview. We will cover advanced content analytics, form analytics, media tracking and social/blog analytics. Find out what is really happening on your website.
April 10th, 2017
Custom Reports & Data Studio
The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities. Learn how to connect to all of your data (social, email, Google Analytics, etc.)
April 17th, 2017
Enhanced ecommerce is one of the most powerful additions to Google Analytics in recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.
April 21st, 2017
Audits, Data Quality and QA
It is extremely rare to come across an implementation that is correct. This class will cover years of experience to help you: find and fix common implementation issues, and use debugging tools.
April 24th, 2017
Mobile App & Cross-Device Analytics
This class will show you how to track your users across devices, sites and apps. We will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience.
April 26th, 2017
You will also get 9 pre-recorded Google Analytics videos right away.
In addition to the live classes, you’ll get immediate access to snack-size video lessons on the fundamentals of Google Analytics as soon as you enroll. That way, you’re prepared to dive deep into the data with Charles.
Here’s what you’ll learn right away:
1. Why Digital Measurement Matters
2. What Should We Measure?
3. Key Performance Indicators (KPIs)
4. Data Quality
5. About Outliers
6. Data Sampling
7. Cross-Device Issues & User IDs
8. Using GA to Fix Business Problems
9. Dimensions & Metrics
Show Off Your New Skills: Get a Certificate of Completion
Once the course is over, pass a test to get certified in Google Analytics strategies and processes.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
Why you’ll learn more from live classes
In short: You’ll actually make time for learning.
Most people don’t ever complete self-study courses. It’s difficult to prioritize learning over urgent items on your to-do list. (Hey, we’re all busy.)
How do we know?
A 2015 study shows that the current average completion rate for MOOCs (Coursera, edX, Udacity) is approximately 15%. So 85% drop-off rate. The course that received a Coursera award for having the highest completion rate — wait for it — had a rate of 20%!
Seth Godin reported that his courses on Udemy and Skillshare have an 80% drop-off rate.
We’ve run self-study courses for years, and our numbers confirm this
Our previous live coaching classes have had over 90% completion rates. Around 60% attended every single live class, the rest watched recordings (due to time zone differences, etc).
Our #1 goal is customer success… That you actually master this stuff. We’re confident that this live class format will do it.
Before It’s Too Late
8 Google Analytics live classes with Charles.
9 pre-recorded self-study videos you can access right away.
Access to a private, members-only discussion group with Charles and your peers.
To ask Charles all of your burning Google Analytics questions.
Need help convincing your boss to pay for this?
Use this PDF