Farewell Bundle by Selena Soo

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Farewell Bundle by Selena Soo

Introduction

The Farewell Bundle is a comprehensive collection of every program Selena Soo has created throughout her decade-plus career as a publicity and marketing strategist. Selena Soo, referred to as "a powerhouse of publicity and marketing genius" by Marie Forleo, has helped thousands of entrepreneurs transform from hidden gems into industry leaders with features in major media outlets including O, The Oprah Magazine, Forbes, and The Drew Barrymore Show. This legacy bundle represents over $16,000 worth of training condensed into one offering, covering everything from foundational business building to advanced publicity strategies, the Proven 3P Framework (Publicity, Partnerships, and Promotions), and relationship-building systems that have generated over $13 million in revenue across Selena's first decade of business.

What You Will Learn in Farewell Bundle

• How to create a premium offer and consistently attract perfect-fit clients who recognize and pay for your value
• The Proven 3P Framework (Publicity, Partnerships, and Promotions) that has generated millions in revenue
• Exact strategies to land features in top-tier business publications like Forbes, Business Insider, and Fast Company
• How to pitch and secure interviews on popular podcasts that reach your ideal audience
• Techniques for landing national TV segments and broadcast media opportunities
• Methods for building powerful, long-lasting relationships with media editors and influencers
• How to develop 6-figure partnerships with top affiliates and referral partners
• The system for creating recurring revenue and scaling to six or seven figures
• Relationship-building frameworks including the 10 Types of Rich Relationships and Six Circles of Connection
• Introvert-friendly networking strategies that work in just five minutes per day

Who Is Farewell Bundle For?

The Farewell Bundle is designed for entrepreneurs at various stages who want comprehensive training in visibility, credibility, and business growth:

• New entrepreneurs starting from scratch who need every foundational step from packaging offers to landing major media laid out systematically
• Established business owners at six figures ready to scale to seven figures through strategic publicity and partnerships
• Coaches, consultants, and service providers who want proven strategies to attract premium clients and command higher rates
• Authors and speakers seeking to build authority platforms and land book deals through media exposure
• Course creators and experts looking to fill programs and attract raving fan bases through strategic visibility
• Introverted entrepreneurs who prefer relationship-building approaches that feel authentic rather than pushy or salesy

Complete Curriculum Breakdown

Program 1: Get Known, Get Clients

This foundational program teaches the fundamentals of entrepreneurship, offer creation, and client attraction.

• Creating your premium offer with clear positioning
• Market research techniques for understanding ideal clients
• Packaging and pricing strategies for maximum value perception
• Client attraction systems for consistent lead generation
• Messaging frameworks that resonate with dream clients

Program 2: Impact Accelerator (Self Study)

Originally a $10,000 experience, this program delivers the complete 3P Framework for scaling to six and seven figures.

• Module 1: Publicity strategies for positioning as an industry leader
• Module 2: Partnership development for affiliate and referral relationships
• Module 3: Promotions and launch systems for consistent revenue
• Advanced scaling strategies for multi-six and seven-figure growth
• Business audit frameworks for identifying growth opportunities

Program 3: Impacting Millions (Self Study)

Selena's signature program that teaches the complete system for landing dream publicity opportunities.

• Module 1: Media Plan Creation - Discovering right-fit media outlets and creating action plans for dream opportunities
• Module 2: Becoming a Credible Expert - Positioning yourself as media-ready and putting your best foot forward
• Module 3: Guest Posting Mastery - Landing features on online publications for massive reach
• Module 4: Podcast Publicity - Strategies for securing interviews on shows reaching tens of thousands of listeners
• Module 5: Guest Expert Opportunities - Accessing influencer platforms, membership sites, and premium programs
• Module 6: Magazine Features - Insider secrets for getting featured in competitive print and digital publications
• Module 7: Broadcast TV - Dos and don'ts for landing and maximizing national television appearances

Program 4: How to Get Into Forbes and Other Top Business Publications

This masterclass delivers concentrated strategies for landing top-tier business media in under an hour.

• Exact approaches for pitching Forbes, Business Insider, Fast Company, and similar outlets
• Positioning strategies for being seen as a go-to expert in your field
• Pitch templates and frameworks that get responses from busy editors
• Follow-up sequences that build relationships without being pushy

Program 5: Little Black Book - 700+ Coveted Media Contacts

A curated database of verified media contacts across major outlets.

• Good Morning America contacts
• The Today Show contacts
• The Drew Barrymore Show contacts
• The Kelly Clarkson Show contacts
• O, The Oprah Magazine editors
• Marie Claire, Goop, Elle, and Cosmopolitan contacts
• The Wall Street Journal and Business Insider editors
• Bloomberg and Forbes contributors
• The Tim Ferriss Show and Rich Roll Podcast contacts
• Jenna Kutcher's Goal Digger Podcast
• Amy Porterfield's Online Marketing Made Easy

Bonus Program: Rich Relationships Course

Based on Selena's book "Rich Relationships," this course distills over a decade of relationship-building expertise.

• Recognizing the value you bring and building confidence in connections
• The 10 Types of Rich Relationships and identifying which ones you need
• Six Circles of Connection framework for prioritizing relationships
• Time management systems for nurturing numerous relationships without exhaustion
• Reaching busy, influential, hard-to-reach people and getting on their radar
• Creative relationship-strengthening methods that require minimal time or money
• Timing strategies for making requests without asking too much too soon
• Becoming someone easy to help that others love supporting
• The exclusive "5-minutes-a-day" system for consistent relationship building

Bonus Materials Included

Lifetime Access to All Programs - Every training, module, and resource remains accessible indefinitely with no expiration.

Complete Workshop Recordings - All unedited video content from live trainings and masterclasses.

Word-for-Word Transcriptions - Full written transcripts of all video content for quick reference and implementation.

Audio Book Versions - Listen-on-the-go formats for learning during commutes, workouts, or downtime.

Handouts and Worksheets - Implementation guides, templates, and action-oriented resources for each program.

Updated Prompts and Templates - Current pitch templates, email scripts, and outreach frameworks.

About Selena Soo: Background and Credentials

Selena Soo is an award-winning publicity and marketing strategist who has spent over a decade helping visionary entrepreneurs, experts, and authors go from "hidden gem" to admired industry leader. Born in New Zealand and raised in Hong Kong, Selena moved to the United States to attend boarding school in Tacoma, Washington, before earning her BA from Columbia University and her MBA from NYU Stern School of Business.

Before launching her business in 2012, Selena worked at a women's nonprofit in New York City earning $42,000 per year. Within her first decade of entrepreneurship, she generated over $13 million in revenue through dozens of multi-six-figure and seven-figure launches, built more than 400 affiliate and referral partnerships, and helped thousands of students and clients land major media placements.

Key Credentials:

• Top 10 USA Today Bestselling Author for "Rich Relationships: Create a Million-Dollar Network for Your Business"
• Called "a powerhouse of publicity and marketing genius" by Marie Forleo, New York Times bestselling author
• Featured in Forbes, Fast Company, CNBC, Entrepreneur, Business Insider, Inc., Success, and The Huffington Post
• BA from Columbia University; MBA from NYU Stern School of Business
• Created Columbia University's first undergraduate women in business conference, bringing together 300 student leaders from 30+ campuses
• Generated over $13 million in revenue in first 10 years of business
• Built 400+ affiliate and referral partnerships with industry leaders
• Helped over 150 entrepreneurs get featured in top household-name business publications
• Clients featured in O, The Oprah Magazine, Forbes, Today.com, The Drew Barrymore Show, and major podcasts
• Repeat guest on Entrepreneurs on Fire, Smart Passive Income, Boss Babe, and The Influencer Podcast
• Speaker at Harvard Business School and women's business conferences worldwide
• Former consultant to NBCU's iVillage on brand, editorial, and digital marketing strategy

Frequently Asked Questions About Farewell Bundle

What is Farewell Bundle about?

The Farewell Bundle is Selena Soo's complete library of programs covering publicity, marketing, business scaling, and relationship building. It includes her signature Impacting Millions program, the Impact Accelerator with the Proven 3P Framework, Get Known Get Clients for business fundamentals, masterclasses on landing top business media, 700+ verified media contacts, and the Rich Relationships course based on her bestselling book.

Who created Farewell Bundle?

The Farewell Bundle was created by Selena Soo, an award-winning publicity and marketing strategist with over a decade of experience helping entrepreneurs land major media. A Columbia University and NYU Stern MBA graduate, Selena has generated over $13 million in revenue, built 400+ partnerships, and helped clients get featured in outlets including O Magazine, Forbes, and The Drew Barrymore Show.

What is included in Farewell Bundle?

The Farewell Bundle includes six complete programs: Get Known, Get Clients ($2,997 value), Impact Accelerator Self Study ($9,997 value), Impacting Millions Self Study ($997 value), How to Get Into Forbes masterclass ($697 value), the Little Black Book with 700+ media contacts ($397 value), and the Rich Relationships Course bonus ($997 value). All programs include lifetime access, recordings, transcriptions, audio versions, and implementation resources.

Who is Farewell Bundle for?

The Farewell Bundle serves entrepreneurs at all stages seeking visibility and growth: new business owners needing foundational training, established entrepreneurs scaling to six or seven figures, coaches and consultants attracting premium clients, authors building platforms, course creators filling programs, and introverts wanting authentic relationship-building strategies.

What will I learn in Farewell Bundle?

Participants learn how to create premium offers, land features in major media outlets like Forbes and Oprah Magazine, secure podcast interviews, appear on national TV, build partnerships that generate six-figure revenue, develop relationships with industry influencers, scale to seven figures using the 3P Framework, and create a network of supporters who refer clients and open doors.