Blue Ocean Practical Introduction Online Course

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Blue Ocean Practical Introduction™ Online Course
Create a Business Strategy That Sets You Apart

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World, and:

    Shift your perspective to see new opportunities and grow your business
    Create new demand for your product or service
    Learn a proven process for new market creation

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#1

Created by the #1 Management Thinkers in the World.
100+

A global learning program with alumni from 104 countries around the world.
5+ million

Discover why over 5 million readers have turned to blue ocean already.
2800+

Blue ocean strategy is taught in almost 3000 universities around the world, including the top business schools.
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"The Blue Ocean Practical Introduction Online Course is fantastic.  Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas.  This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective."

Dickson L. Louie

Lecturer, University of California, Davis
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Why Look to Blue Ocean Strategy Now?

To emerge victorious from the pandemic, you and your organization need to be consistently and sustainably innovative. Being innovative is now a survival skill. With the pandemic changing business realities, now more than ever, finding creative solutions to existing or new problems is crucial.

Blue ocean strategy offers a powerful methodology to help you be innovative systematically, differentiate yourself from the competition and create new market space. Learn how to think differently, create value while simultaneously reducing your costs, and set yourself on the path to profitable growth.
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You’ll be in Great Company

People from these organizations already took the course and set sail towards a blue ocean.
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Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
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"As a leadership team, we read the books Blue Ocean Shift and Blue Ocean Strategy. It became immediately clear that we wanted to leverage this knowledge to get us out of the "red ocean" in some areas of our business and to continue to stay in the "blue ocean" in others. We decided to invest in running each of our business development sectors through the online course and then in developing our strategy. The course has been instrumental in providing us with a structured roadmap to get and maintain traction. We are thankful for the tools the Blue Ocean team has provided and our organization has every intention of continuing to use them!"

Shara W, Chief Financial Officer

LSW Architects
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What You'll Gain

Strengthen your strategic thinking, learn innovation and creativity systematically, and set your business apart.
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Online learning for executives, business leaders, entrepreneurs, and anyone who wants to learn how to think differently. You’ll learn how to:

    Reorient your perspective from focusing on competition to focusing on creation
    Look to noncustomers rather than customers to create new demand
    Turn pain points your buyers face into opportunities to create value
    Reconstruct your existing market boundaries and create new market space
    Create value for your buyers while keeping your costs down

What You'll Get

A self-access online course and workbook that will help you learn and apply the tools, frameworks and process to unlock a blue ocean.
Blue Ocean Practical Introduction™ Online Course

10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.

The course includes:

 Blue Ocean Explainer videos

10 videos introducing and covering blue ocean concepts and frameworks.

 Key Learning Points

Clear and easy-to-understand summaries of all key learning points for each module.
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 Blue Ocean Case Studies Videos

A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.

 Real-Life Business Scenarios

Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
 Assessment Quizzes

Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
Some of the featured case studies
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The Companion Workbook

Your space to apply the knowledge you gained in the online course to your business situation to get you started.

The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.

Take a look inside at a few pages from the workbook.
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Catherine Vassant, Business Coach

"If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you're not alone. That's what I was thinking before starting this course.

But think again. The actionable method you're looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.

The Blue Ocean Practical Introduction is a 10 modules online course with short impactful videos, the right amount of content to feel the progress without overwhelming, and inspiring examples. It not only walks you through the exact easy-to-use tools and the few strategic questions you need, but it also sparks a new energy to implement.

In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.

On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic."
What You'll Learn

10 modules to help get your business on the path to new growth.
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Module 1
Blue Ocean Creativity

In this module:

    We'll introduce you to blue ocean creativity, a systematic process of new market creation.
    Find out whether you are on track to a blue ocean or if you are sinking in bloody red ocean.

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Module 2
Shifting to a Blue Ocean Perspective

In this module:

    You will learn the fundamental differences between red ocean and blue ocean strategy.
    You will understand how shifting your focus from existing customers and existing industries towards noncustomers and new demand will start you on the path to creating new market space that will make the competition irrelevant.

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Module 3
Visualizing Your Strategic Reality

In this module:

    You will learn the concept behind, and the power of, the as-is strategy canvas, one of the key tools of blue ocean strategy.
    It will give you an overview of the current state of play in your target industry and show you in a simple picture the assumptions the industry acts on that you can later overturn and the degree of competitive convergence across existing players.
    You’ll have a baseline to assess new ideas against.

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Module 4
Discovering Hidden Pain Points

In this module:

    You’ll focus on the buyer utility map, a blue ocean tool to identify the specific pain points buyers face and identify concrete solutions that remove these blocks to utility.
    You’ll see how the buyer utility map can help you unlock hidden value to create new demand.

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Module 5
Looking Beyond Existing Demand

In this module:

    You’ll explore the concept behind the three tiers of noncustomers.
    By understanding the three tiers, you will gain insight into how to identify real opportunities and unlock new demand by identifying both who fall in each tier and the commonalities within and across the tiers.

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Modules 6
Reconstructing Market Boundaries – Part I

In this module:

    You’ll learn about the six paths framework, a powerful tool that anyone can apply to reconstruct market boundaries and re-examine the familiar from a new perspective.
    You’ll discover how to distill key insights for creating blue oceans by applying the first two paths of the framework.
    You'll achieve this by looking across industries (path one) and looking across strategic groups (path two).

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Module 7
Reconstructing Market Boundaries – Part II

In this module:

    You'll learn more about the six paths framework and how to shift your perspective to look across boundaries.
    Here we’ll explore the remaining paths that you can apply to systematically reconstruct market boundaries.

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Module 8
Developing Alternative Blue Ocean Moves

In this module:

    You'll learn how you can simultaneously create a leap in value for buyers while keeping costs low in building your blue ocean move.
    You’ll be introduced to the cornerstone of blue ocean strategy - what we call value innovation.
    To achieve this, we'll introduce you to two powerful tools – the four actions framework and its companion, the eliminate-reduce-raise-create (ERRC) grid.

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Module 9
Communicating Your Blue Ocean Move

In this module:

    You’ll gain insight into successful strategy formulation and execution.
    You’ll learn how to use the to-be strategy canvas to effectively communicate and secure group buy-in during strategy formulation and execution.

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Module 10
Make Your Blue Ocean Move

In this module:

    You'll get a summary of everything you’ve learned on the course.

What People Say

Join thousands of people who have taken the course and changed the way they think about strategy.
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Invest in Yourself and Your Business

Get reimbursed for this investment.

Many course takes are able to get sponsored or reimbursed for this course by their companies. Check with your HR or your manager if you are able to take it as part of your professional development or claim it as an expense.
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Get Started Now

Enroll in the Blue Ocean Practical Introduction™ online course.
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––– GET STARTED –––

$497 USD

Instant access. One-time payment.
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Get FREE access to the Blue Ocean Online Course with an annual subscription to Blue Ocean Studio™
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                                Corporate Training
Enroll Your Team

Help your business by helping your team become more innovative.
Invest in the Power of Your People

People are the most valuable asset in your organization. Take the course as a team and create a blue ocean together.

The course will create a shared understanding among the team about the current situation your organization is in and the need to change the status-quo.

Designed for busy executives in mind, this course is an efficient and effective way of developing a common-language system.
World-Class Learning for Your Team

Strengthen the strategic-thinking, innovation, and creativity of your employees and business leaders through online learning.

Interested in introducing our online course in your company? Download the brochure for more information or email us at:

[email protected]
Get Your Brochure
I agree to receive emails about this course and other blue ocean related information. You can opt out anytime.

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Earn a Certificate of Completion

Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official blue ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.
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Make Your Résumé and LinkedIn Profile Stand Out

Highlight the new skills and learning you continue to develop. This certificate will help you differentiate yourself and allow you to stand apart in the marketplace.
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An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by creating and capturing new demand.
Constantinos Chaelis, Project Manager, UK
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Meet Chan Kim and Renée Mauborgne
#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne are the creators of blue ocean. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute.

In 2019, they were ranked the #1 Management Thinkers in the World by Thinkers50.
The Books That Changed the Way We Think About Strategy
Blue Ocean Strategy and Blue Ocean Shift

Chan Kim and Renee Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years.

They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.

    The books have collectively sold over 4.5 million copies worldwide
    Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
    Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller

 
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Frequently Asked Questions
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Still have questions? Contact us at [email protected]
Need help or have questions?

Check out our FAQ section above or email us at [email protected]