AgentSkills + AdSkills Academy by Justin Brooke

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Introduction

AgentSkills + AdSkills Academy by Justin Brooke is a dual-component training program that combines a comprehensive paid advertising education with hands-on AI agent building for marketers. Created by Justin Brooke -- founder of AdSkills (formerly the Digital Media Buying Institute), who has personally managed over $10 million in ad spend for clients including Dan Kennedy, Russell Brunson, and Agora Financial -- this program teaches both the foundational principles of media buying and the emerging discipline of agentic commerce. The program includes 56 video lessons and 15 downloadable PDFs, totaling 13 hours 21 minutes 58 seconds of video content across 8.07 GB of learning material, organized into a structured Academy track covering ad networks, copywriting, tracking, analytics, and campaign planning, alongside a separate AgentSkills track focused on building AI-powered marketing agents using the MindStudio platform.

What Problems Does AgentSkills + AdSkills Academy Solve?

• "I keep launching ads that burn through my budget with nothing to show for it" -- The Academy track teaches media buying math, split testing methodology, and automation rules in dedicated lessons so you can make data-driven decisions about ad spend rather than relying on guesswork. The campaign plan templates and budget deployment modules give you a systematic approach to managing ad budgets.

• "I don't understand the difference between tracking, analytics, and attribution -- and my data is a mess" -- A full two-module sequence covers everything from manual tracking and UTM parameters to Google Analytics, tag managers, and the distinction between client-side versus server-side tracking, giving you clarity on where your conversions are actually coming from.

• "I want to use AI for my marketing but I have no idea how to build an AI agent" -- The AgentSkills portion walks you through agentic commerce concepts, helps you brainstorm AI agent ideas, and includes a MindStudio quickstart class with a hands-on building session so you can create functional marketing agents without needing coding skills.

• "I know how to run ads on one platform but I struggle to expand to others" -- The walkthrough modules provide platform-specific campaign setup lessons for Meta Ads, Google Search Ads, Google Display Network, YouTube Ads, TikTok Ads, and Pinterest Ads, each taught by specialist practitioners on that platform.

• "I can write ads but my copy never seems to convert cold traffic" -- Dedicated lessons cover copy frameworks including CUB, AIDA, and PAS, along with ad imagery best practices, landing page design, and a Cashvertising book study that grounds the creative training in direct response copywriting principles.

• "I'm spending money on ads without understanding where my prospects are in their buying journey" -- Module 8 teaches ZMOT (Zero Moment of Truth), the Schwartz Scale of awareness levels, and omni-presence strategy so you can match your ad messaging to each stage of the customer decision process.

What You Will Learn in AgentSkills + AdSkills Academy

• How ad networks operate, the different roles in media buying, available ad types, and targeting options across major platforms -- covered in Module 1 with 5 dedicated lessons

• The CUB, AIDA, and PAS copy frameworks for writing ad creative that converts cold traffic, paired with practical lessons on ad imagery and landing page construction

• Media buying math for calculating key performance metrics, the difference between rookie and professional approaches to campaign management, and how to structure ad accounts for scalability

• Complete campaign research methodology, audience targeting strategy, split testing protocols, and automation rules for optimizing campaigns without manual intervention

• The full tracking and analytics stack -- from manual tracking and UTM parameters through Google Analytics, tag managers, client versus server tracking, and qualitative versus quantitative analytics

• How to build AI-powered marketing agents on the MindStudio platform, including agent documentation, idea generation, and hands-on building sessions

• Campaign planning from template creation through completion, budget deployment, and the process of identifying and removing dirty traffic from your ad accounts

• Web analytics data collection, filtering, visualization, and how to execute marketing pivots based on analytics insights

Who Is AgentSkills + AdSkills Academy For?

The Aspiring Media Buyer -- You want to break into paid advertising as a career or freelance skill but have no structured training beyond random YouTube tutorials. You lack the systematic knowledge of networks, targeting, tracking, and campaign math that separates professionals from hobbyists. The 10-module Academy track gives you a complete education from fundamentals through advanced analytics.

The Solo Entrepreneur Running Their Own Ads -- You are a course creator, coach, or e-commerce owner spending your own money on Meta, Google, or TikTok ads. Your ROAS is inconsistent and you waste budget because you lack frameworks for copy, targeting, and split testing. The copy frameworks (CUB, AIDA, PAS), campaign planning templates, and budget deployment lessons give you the structure you need.

The Agency Owner Expanding Services -- You run a marketing agency and want to add media buying or train your team on a standardized process. The walkthroughs with specialists like Liana Ling (Meta, TikTok, Pinterest), David Klein (Google Ads), John Belcher (GDN), and Jay Benfield (YouTube) provide platform-specific training for team onboarding.

The Marketer Exploring AI-Powered Advertising -- You know paid traffic fundamentals but want to build AI agents that automate marketing workflows. The AgentSkills modules on MindStudio agent building, idea generation, and pre-built agent documentation give you both the concepts and hands-on skills to enter the agentic commerce space.

The Data-Skeptical Advertiser -- You run campaigns but do not trust your numbers or know how to interpret them. Modules 6, 7, and 10 provide a deep dive into tracking versus analytics, tag managers, UTM parameters, Google Analytics, and qualitative versus quantitative data interpretation.

Complete Curriculum Breakdown

Module 1: Ad Networks and Fundamentals

This module establishes the foundation of paid advertising by covering how ad networks function, the various roles within media buying, the different ad types available, and the targeting mechanisms each platform offers. A book study of "Obvious Adams" reinforces the importance of common-sense thinking in advertising strategy.

• Lesson 1.1: Networks

• Lesson 1.2: Roles

• Lesson 1.3: Ad Types

• Lesson 1.4: Targeting

• Lesson 1.5: Obvious Adams Book Study

Module 2: Ad Creative and Landing Pages

This module covers the creative side of advertising -- writing effective ad copy, selecting and designing ad imagery, and building landing pages that convert traffic into leads or sales. The Cashvertising book study grounds these principles in proven direct response methodology.

• Lesson 2.1: Ad Copy

• Lesson 2.2: Ad Imagery

• Lesson 2.3: Landing Pages

• Lesson 2.4: Cashvertising Book Study

Module 4: Professional Media Buying

This module teaches the distinction between rookie and professional approaches to media buying, the complete process from start to finish, the mathematical formulas behind campaign performance, and how to structure ad accounts for long-term scalability.

• Lesson 4.1: Rookie vs. Professional

• Lesson 4.2: The Process -- From Start to Finish

• Lesson 4.3: Media Buying Math

• Lesson 4.4: Account Structure

Module 5: Campaign Creation and Optimization

The most extensive Academy module, covering the full campaign lifecycle from initial research through creation, testing, and automation. Includes copy frameworks, audience targeting, ad creation, split testing, automation rules, and an analysis of the top landing page types.

• Lesson 5.1: Campaign Research

• Lesson 5.2: Creation Tools

• Lesson 5.3: Copy Frameworks -- CUB, AIDA, PAS

• Lesson 5.4: Audience Targeting

• Lesson 5.5: Creating an Ad

• Lesson 5.6: Split Testing

• Lesson 5.7: Automation Rules

• Lesson 5.8: Top 5 Landing Pages Explained

Module 6: Tracking Fundamentals

This module demystifies the tracking layer that sits between your ads and your analytics. It covers what tracking is, how to implement both manual and automated tracking, the tools available, and a deep walkthrough of Google Analytics and UTM parameters. The "Don't Make Me Think" book study reinforces usability principles.

• Lesson 6.1: What Is Tracking

• Lesson 6.2: Manual Tracking

• Lesson 6.3: Automated Tracking

• Lesson 6.4: Tracking and Analytics Tools

• Lesson 6.5: Understanding Google Analytics

• Lesson 6.6: Understanding UTM Parameters

• Lesson 6.7: Don't Make Me Think Book Study

Module 7: Advanced Tracking and Analytics

Building on the tracking fundamentals, this module dives into the difference between tracking and analytics, how tag managers work, the distinction between client-side and server-side tracking, and how to evaluate qualitative versus quantitative analytics.

• Lesson 7.1: Tracking vs. Analytics

• Lesson 7.2: Tag Managers

• Lesson 7.3: Client vs. Server Tracking

• Lesson 7.4: Qualitative vs. Quantitative Analytics

Module 8: Customer Awareness and Positioning

This module covers the strategic layer of advertising -- understanding where your prospects are in their buying journey and how to position your brand accordingly. It teaches ZMOT (Zero Moment of Truth), the Schwartz Scale of customer awareness, and omni-presence marketing strategy.

• Lesson 8.1: ZMOT

• Lesson 8.2: Schwartz Scale

• Lesson 8.3: Omni Presence

Module 9: Campaign Planning and Execution

This module moves from theory to execution with campaign plan templates, a walkthrough of completing a full campaign plan, budget deployment strategy, and an extensive lesson on identifying and removing dirty traffic from your ad accounts.

• Lesson 9.1: Creating Campaign Plan Templates

• Lesson 9.2: Completing a Campaign Plan

• Lesson 9.4: Budget Deployment

• Lesson 9.5: Removing Dirty Traffic

Module 10: Web Analytics and Data-Driven Decisions

The final Academy module covers the analytics feedback loop -- collecting data, filtering signal from noise, visualizing performance, making marketing pivots based on insights, and exploring the available web analytics tools.

• Lesson 10.1: Collection

• Lesson 10.2: Filtering

• Lesson 10.3: Visualization

• Lesson 10.4: Marketing Pivot

• Lesson 10.5: Repeat

• Lesson 10.6: Exploring Web Analytic Tools

Platform Walkthroughs

Hands-on, platform-specific campaign setup walkthroughs taught by specialist practitioners. Each walkthrough covers account setup through live campaign creation on a specific ad platform.

• Walkthrough: GDN Ad Campaign Setup with John Belcher

• Walkthrough: Google Ads Account Setup with David Klein

• Walkthrough: Google Search Ads Campaign Setup with David Klein

• Walkthrough: Meta Ad Campaign Setup with Liana Ling

• Walkthrough: Pinterest Ad Campaign Setup with Liana Ling

• Walkthrough: TikTok Ad Campaign Setup with Liana Ling

• Walkthrough: YouTube Ad Campaign Setup with Jay Benfield

AgentSkills: The Dawn of Agentic Commerce

An introduction to the emerging field of agentic commerce -- how AI agents are transforming digital marketing workflows and creating new business opportunities for marketers and entrepreneurs.

• Lesson: The Dawn of Agentic Commerce

AgentSkills: Discovering AI Agent Ideas

This module teaches a structured process for brainstorming and evaluating AI agent ideas, helping you identify which marketing tasks can be effectively automated and which agent concepts have commercial potential.

• Lesson: Discovering AI Agent Ideas

AgentSkills: MindStudio Quickstart and Agent Building

A hands-on module covering the MindStudio platform for building AI agents without code. Includes both a quickstart orientation and a guided building session where you construct a working agent from scratch.

• Lesson: MindStudio Quickstart Class

• Lesson: Hands-On Building Session

Included Resources and Agent Documentation

The program includes supplementary resources and PDF documentation for 6 pre-built AI agents.

• Ad Wars Market Map (spreadsheet)

• AdSkills Empathy Map template and Completed Empathy Map example (PDFs)

• Agent Documentation: AI Prediction, Daily Email Newsletter, Google Ads Cold Email, Google Ads Headline Writer, LinkedIn Ghostwriter, Google Ads Analyzer Agent (PDFs)

• Links + Agents reference (text file)

What Makes This Course Different

• Dual-track structure combining paid advertising with AI agent building -- Rather than teaching media buying or AI separately, this program bridges both disciplines. The Academy track provides advertising knowledge while the AgentSkills track teaches how to automate and enhance that knowledge using AI agents built on MindStudio.

• Platform-specific walkthroughs by specialist practitioners -- The campaign setup walkthroughs feature different specialists for each ad network: Liana Ling for Meta, TikTok, and Pinterest; David Klein for Google Ads; John Belcher for Google Display Network; and Jay Benfield for YouTube, ensuring practitioner-level expertise per platform.

• Book studies integrated into the curriculum -- Studies on "Obvious Adams," "Cashvertising," and "Don't Make Me Think" connect practical ad skills to foundational marketing and usability literature, adding conceptual depth that purely tactical courses lack.

• Pre-built AI agent documentation included -- The program provides documentation for 6 ready-to-use marketing agents (AI Prediction, Daily Email Newsletter, Google Ads Cold Email, Google Ads Headline Writer, LinkedIn Ghostwriter, and Google Ads Analyzer) as working templates to deploy or customize.

Bonus Materials Included

• Ad Wars Market Map (Excel spreadsheet) -- A competitive mapping tool for analyzing your advertising landscape and identifying opportunities across ad networks.

• AdSkills Empathy Map Template and Completed Example (2 PDFs) -- A framework for understanding your target audience's thoughts, feelings, and pain points before crafting ad creative, with a completed example.

• 6 Pre-Built Agent Documentation PDFs -- Documentation for six AI agents (AI Prediction, Daily Email Newsletter, Google Ads Cold Email, Google Ads Headline Writer, LinkedIn Ghostwriter, and Google Ads Analyzer) providing architecture and configuration details for immediate deployment.

• Links + Agents Reference Document -- A compiled reference of relevant links and agent resources.

About Justin Brooke: Background and Credentials

Justin Brooke entered the digital marketing world after working in construction, driven by a passion for advertising that he pursued despite lacking a traditional marketing education. In 2008, he invested his last $60 into a Google AdWords campaign and turned that initial spend into a six-figure income stream by the end of the year. That early success in paid traffic led him to found a digital ad agency called IMScalable, which grew into a seven-figure business specializing in supplement companies, software companies, and information publishing companies.

Verified Credentials:

• Managed over $10 million in ad spend across his career

• Built two separate seven-figure businesses (his ad agency and AdSkills)

• Founded the Digital Media Buying Institute (later rebranded to AdSkills), which grew to 2,500+ students and 100+ video courses

• Completed an internship at Russell Brunson's company prior to Russell creating ClickFunnels, gaining access to $250,000+ worth of marketing training

• Client list includes Dan Kennedy, Ryan Deiss, Russell Brunson, Ed O'Keefe, Jon Assaraf, Stansberry Research, and Agora Financial

• Previously held the role of Senior Acquisition Specialist at Legacy Research

• Sold AdSkills after generating $4.8 million in revenue from the platform

• Featured on podcasts including Mixergy, EOFire (Entrepreneur on Fire), HackToStart, MakingBank, and the Hustle and Flowchart podcast

• Currently the founder of AgentSkills, focusing on AI-powered marketing tools and agentic commerce education

Frequently Asked Questions About AgentSkills + AdSkills Academy

What is AgentSkills + AdSkills Academy about?

AgentSkills + AdSkills Academy by Justin Brooke is a two-part training program that teaches paid advertising fundamentals through a 10-module Academy curriculum and AI agent building through a separate AgentSkills track. The Academy covers ad networks, copywriting frameworks, media buying math, campaign creation, tracking, analytics, and campaign planning, while the AgentSkills portion covers agentic commerce concepts, AI agent ideation, and hands-on agent building using the MindStudio platform.

Who created AgentSkills + AdSkills Academy?

AgentSkills + AdSkills Academy was created by Justin Brooke, the founder of AdSkills (formerly the Digital Media Buying Institute) and AgentSkills. Justin has managed over $10 million in ad spend, built two seven-figure businesses, and worked with clients such as Dan Kennedy, Russell Brunson, and Agora Financial. He previously served as Senior Acquisition Specialist at Legacy Research.

What is included in AgentSkills + AdSkills Academy?

The program includes 56 video lessons totaling 13 hours 21 minutes 58 seconds, 15 downloadable PDFs, 1 Excel spreadsheet, and 1 text reference document, across 8.07 GB of material. Content is organized into a 10-module Academy track, 7 platform-specific walkthroughs, 3 AgentSkills modules, 6 pre-built agent documentation PDFs, empathy map templates, and the Ad Wars Market Map spreadsheet.

Who is AgentSkills + AdSkills Academy best suited for?

This program suits aspiring media buyers who need structured paid advertising training; solo entrepreneurs running their own campaigns on Meta, Google, TikTok, YouTube, or Pinterest who want to improve ROAS; and marketers who want to build AI agents to automate advertising workflows using MindStudio.

What will I learn in AgentSkills + AdSkills Academy?

You will learn how ad networks and targeting work across platforms; how to write ad copy using CUB, AIDA, and PAS frameworks; media buying math and account structure; campaign research, split testing, and automation; tracking with UTM parameters, Google Analytics, and tag managers; customer awareness using the Schwartz Scale and ZMOT; campaign planning, budget deployment, and dirty traffic removal; and how to build AI marketing agents on MindStudio.

What format is AgentSkills + AdSkills Academy delivered in?

The program is delivered as 56 video lessons totaling 13 hours 21 minutes 58 seconds, plus 15 PDF documents, 1 Excel spreadsheet (Ad Wars Market Map), and 1 text reference document. The total file size is 8.07 GB. The Academy folder alone contains 52 videos totaling 9 hours 35 minutes 9 seconds.

Does AgentSkills + AdSkills Academy include any bonus materials?

Yes, the program includes the Ad Wars Market Map spreadsheet, AdSkills Empathy Map template and completed example, documentation for 6 pre-built AI marketing agents (AI Prediction, Daily Email Newsletter, Google Ads Cold Email, Google Ads Headline Writer, LinkedIn Ghostwriter, Google Ads Analyzer), and a Links + Agents reference document.

What is Justin Brooke known for?

Justin Brooke is known for founding AdSkills (originally the Digital Media Buying Institute), one of the largest online advertising training platforms with over 2,500 students and 100+ courses. He built two separate seven-figure businesses, managed over $10 million in ad spend, and worked as the traffic strategist for Dan Kennedy, Russell Brunson, Stansberry Research, and Agora Financial. He has been featured on podcasts including Mixergy, Entrepreneur on Fire, and MakingBank, and currently runs AgentSkills, focused on AI-powered marketing tools.