Adventures in SEO by Lena

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ADVENTURES IN SEO

Course description


This is the registration page for Adventures in SEO, an instructor-led course.


Adventures in SEO is a little different than most courses on the market, so let me explain what I mean by "instructor led."

All course materials, including video lessons, are available on Day 1. The instructor-led portion is meant to help you walk through the material in a structured way and clear up any questions you have as you go along.

Participating in the "live" component is completely optional.

For the duration of the 6 weeks, you will be in an interactive Facebook group called Adventures in SEO Central where you can ask questions, receive feedback from other students and from me during my weekly office hours.

Throughout these 6 weeks, I will also be in the group adding additional commentary to complement the lessons we're covering that week and giving discussion question prompts to facilitate learning.

Once the 6-week live portion ends, you will have continued access to the course materials for the life of the course.

You will also be invited to a group for course alumni where you can continue discussions and help one another:




What's covered in this course? Google and Pinterest keyword optimization. It is fairly equally split between the two. That's because the two platforms are similar to rank for that many of the same principles apply to both.

This course teaches you how to optimize your content if you want to get solid traffic from Google, Pinterest, or both.


Next session runs: March 5th - April 15th


Notice to all students:

Enrollment for the March 5th class start is discounted to $297 (or two payments of $149). Next session pricing will start at $397.


Q: Is this course video or text?

Adventures in SEO is primarily a video course. The main modules are all screen shares where I go into my Pinterest account, WordPress dashboard, and Google to show you exactly how I do the keyword research we cover in the course.

Many of the lessons are text AND video (a text intro with an embedded video to demonstrate). As such, the # of video vs text modules shown below is misleading. Most of the text modules also contain videos.

I wanted to make sure to point this out, in case you strongly prefer to learn by reading. The course offers a combination of both learning modalities.


Q: Do you have an affiliate program?

We will begin accepting affiliates in late March / April! Only students (current or former) may become affiliates for this course.


Q: Do you have any success stories to share?

Yes! Many of my students have seen great success using the strategies in this course.

You can read all about them here >>


I'm really looking forward to the March 5th class start. I hope to see you there!

~Lena


Lena Gott

Lena Gott

Blog Instructor

[email protected]

I have been blogging on WhatMommyDoes for nearly 6 years and writing online since 2008. I also LOVE teaching. I was also an online course instructor for the University of Phoenix for 7 years (teaching business writing & accounting) and only left because I had to as my family AND blog grew!

Adventures in Blogging is my return to teaching, while still maintaining my own blog and using it as an example in many of my lessons.

In addition to teaching, I worked in a corporate job as a CPA before quitting to become a stay-at-home-mom in 2007, and after a while at home, I wanted something to call my own.

I started my blog as a creative outlet. It seems just yesterday that my blog was simply an idea I had and never thought anything much would come of it......

I built up my blog piece by piece over the years, slowly adding content as I had time during nap times and preschool hours and at night, and now I am a full time blogger. I really can't believe the amazing opportunities we have as bloggers. I am so excited you decided to join me on my blogging adventures!
Course Contents

6 Videos

37 Texts

8 PDFs

3 Downloads
Course Curriculum
Welcome!

WELCOME!
COURSE TIMELINE & SYLLABUS
JOIN THE FACEBOOK GROUP!
COURSE PRE-WORK (IF YOU'RE NEW TO PINTEREST)
OFFICE HOURS

Module 1: Keyword Trees & The End of Pinterest 05:17

A BIRD'S EYE VIEW
THE LOGIC OF POPULAR CONTENT
PINTEREST KEYWORD TREES
KEYWORD TREE WORKSHEET
FINDING NEW KEYWORDS IN 10 MINS + THE GOOGLE VERSION OF PINTEREST INDEXING
NICHE TOPIC EXAMPLE
FINDING THE "END OF PINTEREST" PART 1 of 2...the ebook
⭐ FINDING THE "END OF PINTEREST" Part 2 of 2...the video + worksheet
HOW TO UPDATE OLD POSTS WITH NEW PINTEREST KEYWORDS
MASTER PINTEREST TRACKING SPREADSHEET
CHANGE LOG

Module 2: How to Combine Google + Pinterest Keyword Research 47:12

GOOGLE KEYWORD RESEARCH - WHAT WE'RE LOOKING FOR
VALIDATE YOUR CHANCES OF RANKING
THE HUNT FOR EVERYDAY PHRASES (CHEATSHEET)
⭐ EVERYDAY PHRASES KEYWORD RESEARCH TRAINING
TYPES OF POSTS THAT RANK ON PAGE 1 OF GOOGLE
GOOGLE KEYWORD BRAINSTORMING WORKSHEET
BRAINSTORMING A BROAD NICHE (DECLUTTERING EXAMPLE)
PLACES TO LOOK FOR GOOGLE KEYWORD SUGGESTIONS (CHECKLIST)
DRAFT BLOG POST TEMPLATE WITH KEYWORDS (MICROSOFT WORD)

Module 3: How to Optimize Your Posts for Google AND Pinterest 19:46

NARROWING DOWN YOUR KEYWORDS
KEYWORD OVERWHELM
WHERE TO PUT KEYWORDS IN YOUR POSTS (PDF)
WHAT INDEXING LOOKS LIKE ON VARIOUS PLATFORMS
DUAL OPTIMIZATION OVERVIEW
OPTIMIZATION CHECKLISTS {DOWNLOAD}
PRIORITIZING KEYWORDS VS POST LENGTH (FOR SEO PURPOSES)
⭐ HOW TO OPTIMIZE YOUR BLOG POST DRAFTS FOR GOOGLE
LET'S TALK IMAGE OPTIMIZATION
HOW TO OPTIMIZE FOR PINTEREST (EXAMPLE)
WHAT CAN YOU EXPECT FROM DUAL OPTIMIZATION?
WHAT TO DO IF GOOGLE + PINTEREST KEYWORDS DIFFER
IMMEDIATE INDEXING DEPENDS ON THIS

Module 4: Clickworthiness 09:25

INTRODUCTION TO CLICKABILITY
WHAT MAKES A POST SO DARN CLICKABLE?!
3 CHARACTERISTICS OF CLICK WORTHY CONTENT
⭐ THE SECRET TO CREATING COMPELLING CONTENT
3 WAYS TO KEEP YOUR BEST CONTENT PERFORMING WELL

Module 5: A Simple Repinning Strategy

THE ROLE PINTEREST PLAYS IN YOUR BUSINESS
3 PRINCIPLES OF PINTEREST TRAFFIC
⭐ TRACKING POWER PINS & SCHEDULING THEM OUT < 1 HR / WEEK
WHAT ABOUT LIVE PINNING?
BOARD ARCHITECTURE
SPLIT TESTING PINS FOR BETTER RESULTS

Bonus: The Income Module

WHAT KIND OF TRAFFIC DO YOU NEED TO MONETIZE YOUR WAY?
WHAT'S THE MAJOR DILEMMA?

Bonus: Niche Collaborations

HOW TO ACCESS THE FILE

Bonus: Seasonal Content Boost

SEASONAL HOLIDAY TRAFFIC BOOST
BEHIND THE SCENES - CHRISTMAS WISHLIST TRAFFIC ANALYSIS

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