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Scale Live Cohort is an elite, 8-week implementation program (plus a 4-week advanced scaling masterclass) designed to help digital marketers build a predictable, stable, and highly profitable Google Ads customer acquisition machine . Created by Justin Brooke, the founder of AdSkills who scaled ad campaigns to over $1.1 million per month, this course teaches advertisers how to abandon the volatility of social media marketing in favor of search intent . The core transformation is shifting from "interrupting" users on social feeds to capturing active buyers at the exact moment they search for your solution, completely removing the reliance on constant creative testing . The program includes 38 video lessons across 14 folders, plus 59 downloadable PDFs, totaling 29 hours 48 minutes and 48 seconds of content in a comprehensive 13.92 GB package .

What Problems Does Scale Live Cohort Solve?

• "I am tired of waking up to disabled ad accounts for no reason" — Meta is infamous for random account bans with zero explanation . This course moves your acquisition to Google, focusing on compliant account architecture and landing pages that prevent algorithmic shutdowns and protect your livelihood .
• "I'm trapped on an exhausting creative hamster wheel" — On social platforms, you constantly have to feed the algorithm new video creatives to fight ad fatigue . This program leverages the Buyer Intent Engine, where simple, text-based search ads can profitably run for years without needing new creative variations .
• "My ads get views but people aren't in a buying mood" — Meta ads are interruption-based, catching users who are looking at photos, not shopping . Module 5 shows you how to capture high commercial intent searchers who are actively typing their problems into a search engine, making them highly primed to purchase .
• "Wild CPM swings are destroying my profit margins" — Scaling on social media often leads to unpredictable cost increases . This cohort provides a predictable, math-driven sifting system that brings stability to your Cost Per Acquisition (CPA), targeting specific intent rather than relying on broad algorithm guessing .
• "My landing pages are leaking traffic and wasting ad spend" — Sending expensive clicks to a poorly optimized page can waste 70-90% of your budget . Week 2 and Week 8 focus entirely on high-converting, Google-compliant landing pages, Advertorials, and Video Sales Letters (VSLs) .

What You Will Learn in Scale Live Cohort

• How to build a rock-solid data foundation using Google Tag Manager and GA4, avoiding the tracking mistakes that cause 90% of Meta advertisers to fail on Google .
• How to structure and launch a highly profitable Branded Search Campaign to quickly capture your warmest traffic and fund future scaling .
• The framework for reading your campaign data so you can make confident, data-driven optimization decisions in under 5 minutes a day .
• How to tap into cold traffic by targeting high-intent keywords that capture buyers who have never heard of you but are ready to purchase immediately .
• How to launch an unignorable automated retargeting system utilizing testimonial ads across the Display Network to recapture the 97% of visitors who leave without buying .
• The mechanics of "step-function scaling," allowing you to aggressively increase your daily ad budget without causing your Return on Ad Spend (ROAS) to collapse .
• How to deploy sophisticated conversion assets like VSLs and advertorials that educate cold traffic while staying 100% compliant with Google's strict policies .

Who Is Scale Live Cohort For?

The Burned-Out Agency Owner — You are spending a fortune trying to keep client Meta accounts alive while CPMs swing wildly and accounts get flagged . You have clients demanding results, and you need a system you can deploy quickly that brings stability and high-intent leads without guessing .

The Stalled SaaS Founder — You have exhausted your organic channels and social ads are becoming too expensive for the LTV they bring. You need to target competitor alternative keywords (e.g., "Salesforce alternative for small business") to capture users actively looking to switch software providers .

The Course Creator Hitting a Meta Ceiling — You are seeing diminishing returns from your current audiences and you're tired of recording new ad creatives every week to keep the algorithm fed . You need the Buyer Intent Engine to tap into searchers specifically looking for "how to [desired outcome]" or "[Topic] course" .

The Frustrated B2B Consultant — You are interrupting professionals on social platforms when they are trying to disconnect, leading to low conversion rates. You need a targeted approach to capture decision-makers at the exact moment they search for an industry transformation or specialized consultant .

Complete Curriculum Breakdown

Module 1: Week 1

This module focuses on establishing a bulletproof foundation. You learn how to set up tracking systems correctly from day one so you never have to guess if your ads are actually working .

• Lesson 1.1: Bulletproof Account Architecture
• Lesson 1.2: Live Account Audits & Troubleshooting
•  Included resources: Level2Cohort_Week1_Meeting1_slides.pdf, Level2Cohort_Week1_Meeting2_slides.pdf, Week1_Meeting2_guide.pdf, Week1-Meeting1-Guide.pdf, week1-meeting1-transcript.pdf, Week1-Meeting2-Guide.pdf, week1-meeting2-transcript.pdf

Module 2: Week 2

Discover how to build and optimize landing pages that convert traffic efficiently while satisfying Google's strict compliance rules to prevent account shutdowns .

• Lesson 2.1: Landing Page Fundamentals
• Lesson 2.2: Landing Page Teardowns & Optimization
•  Included resources: Week2_Meeting1_guide.pdf, Week2_Meeting1_Slides.pdf, Week2_Meeting2_guide.pdf, Week2_Meeting2_slides.pdf

Module 3: Week 3

You will launch your first highly profitable campaign focused on Branded Search. This captures users actively searching for your name and funds your future cold traffic tests .

• Lesson 3.1: Branded Search Strategy & Setup
• Lesson 3.2: Analytics Setup Review & QA
•  Included resources: Week3_Meeting1_Guide.pdf, Week3_Meeting1_Slides.pdf, Week3_Meeting2_Guide.pdf, Week3_meeting2_Slides.pdf

Module 4: Week 4

Mastering your data. Learn to read Google Analytics 4 (GA4) and Google Ads reports to uncover what levers to pull for increased profits in just minutes a day .

• Lesson 4.1: GA4 & Google Ads Reporting Deep Dive
• Lesson 4.2: Campaign Performance Review & Optimization
•  Included resources: Week4_Meeting1_Guide.pdf, Week4_meeting1_slides.pdf, Week4_Meeting2_Guide.pdf, Week4_Meeting2_Slides.pdf

Module 5: Week 5

The transition to cold traffic. Learn keyword research and campaign structuring to target high-intent buyers who are looking for a solution right now .

• Lesson 5.1: Keyword Research, Campaign Structure & Ad Copy Strategy
• Lesson 5.2: Ad Copy Optimization & Campaign Launch
•  Included resources: Week5_Meeting1_guide.pdf, week5_meeting1_slides.pdf, Week5_Meeting2_guide.pdf, week5_meeting2_slides.pdf

Module 6: Week 6

Diversify your keyword targeting to build a multi-pronged attack. This ensures your business isn't fragile and reliant on a single winning keyword .

• Lesson 6.1: Campaign Expansion Strategy & Keyword Diversification
• Lesson 6.2: Campaign Performance Review
•  Included resources: Week6_Meeting1_guide.pdf, Week6_Meeting2_Guide.pdf, week6_slides.pdf, week6_slides3.pdf

Module 7: Week 7

Deploy an automated follow-up system using Display retargeting and testimonial ads to convert the fence-sitters and build massive social proof .

• Lesson 7.1: Retargeting with Testimonial Ads
• Lesson 7.2: Retargeting Campaign Build & Creative Review
•  Included resources: Week7_Meeting1_guide.pdf, Week7_Meeting2_guide.pdf, Week7_slides.pdf

Module 8: Week 8

Unlock new levels of scale with sophisticated marketing assets like Video Sales Letters (VSLs) and advertorials that perform well on colder traffic while remaining 100% compliant .

• Lesson 8.1: Advanced Landing Pages & Google Ads Compliance
• Lesson 8.2: Compliance Review, Landing Page Teardowns & Build Workshop
•  Included resources: Week8_Meeting1_guide.pdf, Week8_slides.pdf

Module 9: Week 9

The start of the advanced 4-week scaling program. Dive into intense optimization, troubleshooting, and documenting your scaling plan to consistently push budgets higher .

• Lesson 9.1: Advanced Optimization & Troubleshooting
• Lesson 9.2: Scaling Plan Development & Campaign Reviews
•  Included resources: Week9_Meeting1_guide.pdf, Week9_Meeting2_guide.pdf, week9_slides.pdf

Module 10: Week 10

Fine-tuning the machine. You will work on Quality Score and Bid Optimization to lower your click costs while maintaining high ad positioning.

• Lesson 10.1: Quality Score & Bid Optimization
• Lesson 10.2: Live Campaign Troubleshooting & Optimization Workshop
•  Included resources: Week10_Meeting1_guide.pdf, week10_meeting2_guide.pdf, Week10_slides.pdf

Module 11: Week 11

Implementing automation rules to remove yourself from the daily grind of campaign management while employing advanced implementation strategies.

• Lesson 11.1: Automation & Leverage
• Lesson 11.2: Automation Setup & Advanced Strategy Implementation
•  Included resources: Week11_Meeting1_guide.pdf, week11_meeting2_guide.pdf, week11_slides.pdf

Module 12: Week 12

Finalizing your personalized approach to scaling. You will verify ROAS, conduct final campaign reviews, and lock in your permanent scaling playbook .

• Lesson 12.1: Your Personal Scaling Playbook
• Lesson 12.2: Final Campaign Reviews, ROAS Verification & Graduation
•  Included resources: Week12_Meeting1_guide.pdf, Week12_Meeting2_guide.pdf, week12_slides.pdf

Bonuses

A comprehensive technical library focused on correct account setups, Tag Manager implementation, and ensuring data accuracy across all platforms.

• Lesson: Create Your Google Ads Account
• Lesson: Create Your Google Analytics Account
• Lesson: Create Your Google Tag Manager Account
• Lesson: Install GTM on Your Website
• Lesson: Create Your Conversion Linker Tag in GTM
• Lesson: Create Your Google Tag in GTM
• Lesson: Link Your Google Ads and Analytics Accounts
• Lesson: Create A Conversion Action in Google Ads
• Lesson: Create Your Google Tag for GA4 in GTM
• Lesson: Create Your Google Tag for Google Ads in GTM
• Lesson: Create A Primary Conversion Action in Google Ads
• Lesson: Deploy Your Google Ads Conversion in GTM
• Lesson: Verify Conversion Tracking in GTM Using Preview Mode
• Lesson: Conversion Settings In Google Ads

What Makes This Course Different

• Engineering over Hacks: This isn't a collection of short-lived platform loopholes. It is a repeatable, math-driven system engineered for long-term customer acquisition .
• Search Intent vs. Social Interruption: Unlike Facebook or TikTok training that focuses on stopping the scroll, this program is built on capturing natural buying patterns where 98% of purchase decisions begin .
• Account Protection Focus: Significant portions of the curriculum are dedicated specifically to Google Ads compliance, avoiding the devastating account bans common to aggressive direct-response marketers .
• Hands-On Build: It is not purely theoretical. The live cohort model forces actual implementation and requires students to share screens and build real campaigns, optimizing alongside an expert .

Bonus Materials Included

• The 4-Week Scaling & Optimization System: An advanced extension covering Weeks 9-12. Focuses exclusively on step-function scaling, advanced troubleshooting, and creating a permanent scaling playbook for long-term growth .
• Personal Sales Prediction Agent: Access to custom AI predictive software that can forecast if your landing page will convert with 85-92% accuracy before you spend a single penny on advertising .
• Google Campaign Manager Agent: An AI-powered "agency in a box" built on two decades of campaign review experience. Feed it a campaign report, and it tells you exactly what is winning, losing, and what changes to make .
• Adskills Alumni WhatsApp Group: A private, mobile-friendly community of top ad buyers to get daily campaign help, networking, and support outside of the scheduled live calls .

About Justin Brooke: Background and Credentials

Justin Brooke is a veteran media buyer who has been engineering profitable customer acquisition systems since 2005. He built his first 7-figure agency, IMScalable, by mastering the art of generating high-intent traffic . In his 20-year career, Justin has managed over $10 million in ad spend, working with major direct response brands like ClickFunnels, Kajabi, and Grant Cardone's Cardone Capital.

He is widely known for his tenure at the billion-dollar publishing giant Agora, where he cracked the code on scaling predictable, profitable advertising. As the founder of AdSkills, he has trained and certified over 14,000 students worldwide in his framework-driven approach to paid traffic. Justin's systems are built on massive scale; he famously pulled in 432,000 leads in a single month at a CPA of just $1.52, and his personal record sits at generating over 17,200 leads in a single day . He advocates heavily against the unpredictability of social media ads, instead utilizing the "Buyer Intent Engine" on Google to secure as much as 700% returns on ad spend .

Frequently Asked Questions About Scale Live Cohort

What is Scale Live Cohort about?

It is a comprehensive implementation program designed to teach digital marketers, founders, and media buyers how to build a highly stable and profitable customer acquisition machine using Google Ads . The focus is entirely on harnessing search intent to acquire buyers rather than relying on the interruption-based algorithms of social media .

Who created Scale Live Cohort?

The course was created by Justin Brooke, a 20-year advertising veteran and the founder of AdSkills . He has managed over $10 million in ad spend, trained more than 14,000 students globally, and developed the media buying frameworks utilized by top companies like ClickFunnels and Kajabi.

What is included in Scale Live Cohort?

The program includes 38 video lessons totaling 29 hours 48 minutes and 48 seconds of video content, alongside 59 downloadable PDFs, 20 detailed documents, and 2 spreadsheets . The curriculum spans 12 structured weeks and is packed into a comprehensive 13.92 GB digital learning environment .

Who is Scale Live Cohort best suited for?

It is built for marketers and business owners who are already spending at least $3,000 a month on ads but are frustrated by account instability, platform bans, and ad fatigue on networks like Meta . It is ideal for SaaS founders, agency owners, course creators, and B2B consultants who want a scalable, intent-driven traffic source . It is explicitly not designed for first-timers or absolute beginners .

What will I learn in Scale Live Cohort?

You will learn how to structure bulletproof ad accounts, build compliant landing pages that Google rewards, launch highly profitable Branded Search campaigns, tap into cold search traffic, and leverage automated Display retargeting to maximize your return on ad spend (ROAS) .

What format is Scale Live Cohort delivered in?

The course is delivered as an intensive hybrid experience featuring on-demand core video content, comprehensive PDF guides, and detailed transcripts . Specifically, it provides exactly 38 video lessons, 59 PDFs, and 24 subtitle files to ensure accessibility and depth of learning .

Does Scale Live Cohort include any bonus materials?

Yes. The course includes a 4-Week Scaling & Optimization System (Weeks 9-12), access to a custom Personal Sales Prediction AI Agent, a Google Campaign Manager Agent that reviews your accounts automatically, and exclusive access to the AdSkills Alumni WhatsApp Group .

What is Justin Brooke known for?

Justin Brooke is known for transitioning from a volatile Facebook-heavy ad strategy to engineering predictable, multi-million dollar Google Ads campaigns . He is recognized for scaling campaigns to over $1.1 million per month and generating a massive volume of leads—including up to 432,000 leads in a single month—while heavily relying on data and math over creative guesswork .