Writing for High Profile Publications by Dorie Clark

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Writing for High Profile Publications
Why I Created This Course

Writing for high profile publications can transform your business. It certainly has for mine.

In 2010, I started blogging for the Harvard Business Review. One of my first posts for them ("How to Reinvent Your Personal Brand") became popular, and they asked if I'd be willing to expand it into a piece for the Harvard Business Review magazine.

Within a week of its publication, three different literary agents approached me and asked if I had considered turning it into a book proposal.

That became my first book, Reinventing You, which was published in 2013 by HBR Press.

I've written more than 185 blogs or articles for the Harvard Business Review, 250+ for Forbes, and have been a regular contributor to Entrepreneur magazine, among many others.

My work has also been featured in Fast Company, Inc., Business Insider, the World Economic Forum blog, and more.

And it's not just me.

Every technique I've used is replicable and repeatable, and you can use them to grow your own business.

I feel passionately about helping talented professionals get their voices heard in a crowded and noisy marketplace.

With the advice I've shared, I've helped many private coaching clients and members of my Recognized Expert community break into major publications such as the Harvard Business Review, Inc., Forbes, Entrepreneur, and more.

Getting published in these outlets is often a complicated, opaque process.

But it's one that I've spent the past decade figuring out.

In this course, I'm excited to share those secrets so talented professionals around the world can learn exactly how to break into these elite publications - and transform their business and career in the process.
Dorie Clark's Course Participants and Private Coaching Clients Have Been Published In Media Outlets Including:

Harvard Business Review
Forbes
Entrepreneur
Inc.
Worth
World Economic Forum

What Does the Course Cover?
Since 2009, I've taught myself - through trial and error - how to consistently create content that's sought out by prominent publications. In this online course, I'll be teaching you everything that it took me a decade to fumble through and learn. My goal is to save you years of missteps, and give you the tools to approach major publications with confidence and extremely high quality pitches and sample posts. As a result, it will be far faster and easier for you to get your best ideas heard.
In this course, you'll learn how to:

Develop unique and compelling article ideas that will appeal to prominent publications

Identify - and avoid - common editorial missteps that sink most pitches

How to align your writing with each publication's "house style," so that it instinctively feels like a fit to them

Write quickly and confidently, even if it's been onerous in the past

Create a 'ladder strategy' that enables you to approach top media outlets with credibility

Leverage your network to get 'warm leads' and introductions to editors

Who Is This Course For?
Writing for High Profile Publications is for professionals who know that breaking into top tier publications will help their brand and their careers, and want to make this a priority. Given my own experience, the vast majority of examples cited will relate to business publications, but the same principles apply across fields. You may have always wanted to write for brand name media outlets, but weren't sure where to start. Or you may have tried, but been rebuffed. This course will give you the tools you need to reach out (or try again) with confidence. If you know that writing for prominent publications will help your business, your platform, and your credibility, this workshop is for you. Obviously, the course is not for you if you hate the idea of content creation and don't think you'll want to execute on the principles we discuss. You only get results if you "work the program"!
Testimonials
How Is the Course Structured?
The course is video-based and includes approximately five hours of lessons. These include interviews, lectures, and exercises to help you develop your own ideas. You'll have immediate access to all course materials, and can review them at your convenience. The course also contains PDF handouts for your reference.
Writing for High Profile Publications: Special Bonus Guest Interviews
The course features special interviews with:

A panel discussion with three repeat contributors to the Harvard Business Review. They break down the process and the exact steps they took to get their work noticed and accepted.

Professional freelance writer Cara Cannella, who shares her techniques for breaking into new publications and making a living from her work.

Then-Executive Editor of HBR Sarah Green Carmichael, who spent 12 years at HBR and is now an editor at Barron's. She explains what HBR is looking for in submissions and how to successfully pitch your blogs and articles.

HBR editor Jeff Kehoe, who edited my books Entrepreneurial You and Reinventing You, and explains what it takes to get a book deal with HBR.

Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.
Photo by Lisa Guida.
Dorie Clark interviews Sarah Green Carmichael, then-Executive Editor of HBR.
How Can You Sign Up?
The original workshop on which this course is based cost $2000 to attend. But in order to make the material accessible to a broader audience, I’ve created an online course version of Writing for High Profile Publications. The cost to enroll is $850 (or three payments of $325 apiece). If you think this sounds like a fit for you, click the "enroll now" button below. Writing for high profile publications has made a huge difference for my platform and career. I'm excited to share what I've learned with you so that you can also share your ideas more widely with the world.
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Why Write for High Profile Publications?

Builds Your Professional Reputation

Publishing content builds your reputation as an expert and thought leader. You become the person others quote, and whose opinion they seek out.
Attracts Business Opportunities

Sharing your ideas enables you to attract like-minded clients. Plus, it makes the sales process easier and faster, because potential clients already know and trust your work.
Grow Your Network

You can often interview people for your articles, or quote them. This helps you build connections with high level people that might otherwise be inaccessible to you.

Frequently Asked Questions

To be clear: no. Writing for High Profile Publications will teach you techniques for creating great posts and articles, and 'teach you to fish' in terms of techniques to reach out to editors, whether via "cold pitches" or through networking (I have experience with both approaches). But it does not guarantee that your work will be published by any particular publication, and it'd be irresponsible to do so, because only individual editors can make that determination. The goal, instead, is to prepare you to create amazing work that is worthy of being published by high profile publications, and concrete strategies to help you get it seen through your own contacts and channels.

If you're *really* not a great writer (flunking high school English and the like), you should probably start with a private writing coach or take more remedial classes. But for the majority of professionals I've seen, when they say, "I'm not a great writer," that typically means one of two things: 1) they don't enjoy writing because it feels stressful and takes them a long time; and/or 2) they feel like they're not a master prose stylist. If those are your concerns, this course can probably help. Writing blogs or articles feels much less stressful when you understand the structure and what editors are looking for, so you know what you're aiming for. And you definitely don't need to be a 'literary' writer for blogs & articles - in fact, that's often a hindrance. What editors are looking for is clean, clear prose - something where the organization of the post makes sense and the ideas are easy to understand. If you're able to do that well, you're in great shape.

The course will help you think through your areas of expertise strategically, so you can discover interesting angles that will be of interest to editors.

That's totally OK. In fact, I've been there. Before I broke into HBR, I had tried - repeatedly and assiduously - to write for both Inc. and Fast Company, and was unceremoniously blown off by their editors. I know what it's like to have your work rejected repeatedly, and the level of perseverance needed to finally break through. Just because some editors have rejected you before, that does not mean your work isn't worthy of being published. It just means you may need to try some different techniques and strategies, and that's what we'll be learning in the course.

Because it's an online course, you can go at your own pace. There are approximately five hours of video content, and of course you'll hopefully want to spend time after taking the course writing your own materials to submit to high profile publications.

I offer a course called the "Rapid Content Creation Masterclass." I think it's pretty awesome, so I recommend that, too! (Check it out at learn.dorieclark.com/courses/content). But to clarify the difference, the Rapid Content Creation masterclass focuses on writing quickly and effectively. Writing for High Profile Publications will touch on that briefly, but the primary focus is how to tailor your submissions to specific publications, develop your unique voice while matching the editorial style they're looking for, and tactical strategies for how to break in with editors, either via networking and/or cold approaches - so the material covered is different.

Please note that there are no refunds for the course, because I only want people to join who are fully committed. Do not join if you aren't sure! Research has shown that people who are "all in" are more likely to do the work and therefore get better results - which is our goal, after all. If you're trying to figure out whether the course is the right fit for you, or you have any questions that aren't answered here, please feel free to email me directly at [email protected]. I want you to make a decision you feel great about. I'll advise you personally about whether I think the course will be helpful to you, based on your goals and where you are.

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Course curriculum

1
Introduction - Watch This First
Introduction and Welcome Video - Writing for High Profile Publications
Transcript: Introduction And Welcome
2
Chapter 1: The Strategy Behind Breaking into High Profile Publications
3
Chapter 2: How I Got Published - Q&A with HBR Contributors
4
Chapter 3: How to Brainstorm Great Article Ideas
5
Chapter 4: How to Reverse-Engineer Great Articles, So You Can Write Your Own
6
Chapter 5: How to Successfully Pitch High Profile Publications
7
Bonus Material: Interview with Editors
8
Bonus: Q&A Webinar
9
Miscellaneous Resources - Content Creation Tip Sheets