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Mastering Value Propositions
An online course that will teach you how to better understand customers, and create value propositions that sell
Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
Turn fluffy discussions into practical artifacts
Create a shared language around value propositions
Pairs with the Business Model Canvas methodology
Yves Pigneur teaching value proposition design
What you getReviewsWho it’s forInstructorsPreviewPricingENROLL TODAY
What you getReviewsWho it’s forInstructorsPreviewPricingENROLL TODAY
Here’s what you get…
Online course what you get vpd book
Proven methodology introduced in our global best-selling book Value Proposition Design.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Online course what you get videos
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.
…and how you’ll apply it immediately
You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let’s see how you can too.
Can you clearly explain your idea? – Map your Value Proposition
We’ll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.
Why would customers care about your idea? – Check for Fit
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!
How do you stack up? – Assess the Competition
Even if your idea connects well with customers, the competitive market could crush it. It’s time to assess the competition and decide where to compete or differentiate.
What should you change and how? – Improve your Idea
By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We’ll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Are you setting yourself up for a costly failure? – Test and Derisk
Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We’ll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You’ll better understand what will work, what won’t, and how to proceed with confidence.
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.
ENROLL TODAY – RISK FREE
Course reviews
Over 3,000 people have already taken the course and are getting results. Here’s what a few of them had to say…
As a visual learner, the course made the concepts in the book so much clearer, and the additional content made it even more valuable.
Jothi Negungadi
CEO and Information Solutions Consultant
Appleton, Wisconsin
The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.
Eirik Johnsen
Oslo, Norway
There is more material than I was expecting in the course. The videos are extremely helpful and the mix of presenters and ideas is outstanding.
Zbig Skiba
Chicago, Illinois
I had already read <em>Business Model Generation</em> and wanted to go deeper into the materials. The course was great – I recommend it to anyone who’s read the book and wants more.
Sue Waddell
Kitchener
Ontario, Canada
I loved the course. The best course I’ve taken on business models.
Glauco Madeira
Rio, Brazil
The course has been a key building block in shaping my own modeling business – thanks to Alex and the team for a great mix of video, exercises and downloads. This was active online learning at its best.
Neville Chamberlain
Founder and Chief Modeler, Britewrx Inc.
Calgary, Canada
The combination of audio, video, worksheets, case studies, text and animated visuals was ideal. Thank you!
Ellen O’Hara
Ontario, Canada
I purchased both the app and used it to create and improve my business model while taking the course and thought it was well worth the money spent.
Shelly Smith
Canada
This training course was nicely assembled and of very high quality. I was a bit concerned that it would not be worth the price but I entirely got my money’s worth.
Thomas Mele
United States
Fantastic method and very clear lessons to learn it.
Monica Mazzucco
Italy
Thank you for the first online course I have attended that is worth more than the cost. My brain is literally engorged from the new and practical knowledge I have received from the course content.
Vivian Eze
Nigeria
Great and inspiring online education.
Brian Han
Sweden
A great course that brings together a lot of theory into a simple practical tool.
James Peckham
UK
The formula of the course is excellent, the three-to-four minute videos are perfect. I’m really impressed. Well done!
Sebastien Forcier
Canada
Great course. Easy to follow, precise and very useful.
Ben Wilkinson
Zimbabwe
Excellent course. I can’t travel to your live workshops. With this course online, step by step, I really feel comfortable applying these learnings to my job and also to new creations of my own.
Diego Castillo
Mexico
One of the best online courses I’ve taken.
Daniel Buetler
Switzerland
Very impressive and useful. Best management course I’ve taken and it’s just the beginning!
Axel Fournier
France
Complementary to our book Value Proposition Design, more content than our in-person training workshops
Value Proposition Design, in print and many devices
Whether or not you’ve read Value Proposition Design, you’ll be taking your skills to the next level with this course.
Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
You also don’t have to leave your office to attend the in-person workshop, because this course covers that content and more.
ENROLL TODAY – RISK FREE
Real world examples of techniques you can apply tomorrow
Safety Helmet Tools Note taking
This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.
Learn the methodology used by the biggest corporations and consultants
Mastercard logo white3m logo whiteMicrosoft logo whiteIntuit logo whiteIntel logo whiteFujitsu logo whiteHumana logo whiteWwf logo whiteOracle logo whiteAdobe logo whiteDeloitte logo whiteEricsson logo whiteErnst logo whiteGe logo whitePwc logo whiteHarvard logo whiteNorthwestern logo whiteBerkeley logo white
Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.
One methodology, a wide range of practical applications
Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees and fostering innovative thinking across all levels.
Online course enterprise
Innovation units:
Create new business models and value propositions to build new growth engines.
Product managers/teams:
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Sales teams:
Better understand the business model and how to sell their value propositions to various customer segments.
HR divisions:
To enable understanding of business models among all employees and foster innovative thinking.
Corporate development:
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.
ENROLL TODAY – RISK FREE
Created by world renowned business model innovators
Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.
Online course instructors alex
Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.
Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.
Online course instructors yves
Dr. Yves Pigneur
Professor at the University of Lausanne
Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.
He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d’Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers Business Model Generation and Value Proposition Design.
5 free preview videos
5 key topics, 13 lessons, over 44 videos and over 7.5 hours of learning content.
Click any section below to watch a preview
Courses value propositions section 1
Getting started with the Value Proposition Canvas
4 LESSONS | 29 STEPS
Introduction to the Value Proposition Canvas & Jobs-to-be-done
Customer Pains and Gains
6 Techniques to gain Customer Insights
Value Map
Courses value propositions section 2
The Value Proposition Canvas in Context
2 LESSONS | 11 STEPS
Fit between your Customer Profile and Value Map
Business Model and Value Proposition Canvas Fit
Courses value propositions section 3
Differentiation and Competition
2 LESSONS | 7 STEPS
Value and Differentiation
Compare your Value Proposition with Competitors
Courses value propositions section 4
Designing Value Propositions
3 LESSONS | 14 STEPS
Introduction to Design Thinking
Prototyping Value Propositions
Running a Value Proposition Design Workshop
Courses value propositions section 5
Validating Your Value Proposition Canvases
2 LESSONS | 16 STEPS
Introduction to Testing
Designing a Value Proposition Test
60 Day money-back guarantee
If you’re not satisfied we’ll give you your money back. That’s it.
Courses 60–day moneyback
Zero Risk:
Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don’t feel satisfied, just email us at [email protected] and we’ll give you your money back. No questions asked.
Take the Whole Course:
60 days is more time than you need to go through every lesson in the course! That means you can take the entire course, and if you’re not satisfied– ask and receive a refund.
99%+ Satisfaction Rate:
We are over 99% confident you’ll love it. Less than 1% of people request a refund, so we can be 99% sure you’re going to love it — which is about as good a guarantee as you can realistically give. If you find yourself amongst the 1% that’s not satisfied, no problem. Let us know and we’ll refund you – again with no questions asked.
Start mastering value propositions today – risk free
Single Course
Mastering Value Propositions
Value Proposition Canvas
USD $499.99
(plus VAT for EU residents)
TAKE THIS COURSE
60 Day Money-Back Guarantee
For learners expressly interested in the Value Proposition Canvas
13 lessons on 5 key topics
Over 70 bite-sized “steps”
Over 44 high-quality videos
7.5 hours of content
Lifetime access, no limits
Learn at your own pace
iPad/iPhone/Android friendly
60 Day Money-Back Guarantee
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