Content Strategy Course Content Strategy Course
The Practical Content Strategy & Marketing Course
Master practical content strategy & marketing skills in under 45 days.
For entrepreneurs, agencies and freelancers who want to optimize BOTH their time AND tools to only create content that converts
Are you TIRED of reading a gazillion blogs for marketing wisdom?
Perhaps, you’re sick of trying to implement their tips and tricks because you never get results.
Do you feel burnt out and FRUSTRATED when it doesn’t work?
Here are some common struggles content marketers and strategists deal with.
They may sound familiar.
You find content creation, planning and publishing difficult.
You draw a blank when it comes to writing on topics that will reach your audience and offer them REAL VALUE.
You don’t know how to target your ideal audience and get in their head so you can create for them.
You are missing some part of how to do the “SEO” part of content marketing. Do you really know how to research for high-ROI keywords?
You’re confused about which tools to use, and how to use them.
You aren’t sure how to build a brand “content strategy” from start to finish that the boss or your client will approve.
It’s time to STOP focusing on TACTICS THAT FAIL to boost your bottom line when it comes to content marketing…
Now is the time to accelerate all the strategies that actually work.
If that makes you respond with an emphatic YES, then The Practical Content Strategy & Marketing Course is definitely for you.
The Practical Content Strategy & Marketing Course is a proven, tested 6-week online training course that teaches you the actionable steps and implementation methods you need to make immediate advancements with the skills you have.
This is not your typical course.
This is not simply about reading a textbook to get a certificate and a pat on the back.
What’s inside is an actionable program with very specific, outlined steps.
Steps for you to follow and learn from.
Steps that will teach you wildly profitable content marketing and strategy skills.
Skills that guarantee you will thrive.
Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Build a Brand Content Strategy from the Ground Up as You Learn the Skills That Matter in Content Marketing
Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.
You’ll have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.
What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! Use it in your portfolio to gain new clients, or create the strategy to enhance your own brand as you go through the course.
In just six weeks, here's the action you’ll take:
Introduction Module: Welcome to an ROI-Driven Content Strategy Teaching
Ease into the comprehensive learning in the weeks ahead by refreshing your mind with the basics.
Get familiar with industry lingo and terminology,
Grasp the core skills you need to know that will be taught in the coming weeks, and
Understand the structure of a content marketing team.
Know exactly WHY content marketing is ESSENTIAL today.
Build a strong foundation of knowledge with PDFs, cheat sheets and video lessons.
You can easily fit both the ‘Intro Module’ and ‘Week One’ content into a single week.
Week 1: Core Foundations of a Practical Content Marketing Strategy
Week 2: Audience Persona Building, Mapping Content to the Sales Cycle and Brand Content Style Guidelines
Week 3: Understanding Keywords, Researching SEO Opportunities, & Creating Keyword Reports
Week 4: Building an Authority Presence Online
Week 5: Practical Content Creation (Your Site & Guest Platforms)
Week 6: Content Promotion Techniques, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance
Course Bonus Bundle (Limited Time for New Enrollments)
When brands want marketing that converts, they need targeted content strategy. You should know how to deliver.
Content marketing that offers real worth to its target audience is the least annoying, most valuable form of marketing on the planet right now. Kraft said the value of content marketing was 4x higher in ROI than any of their other ad strategies.
Let me ask you something:
When was the last time you felt comfortable with content marketing?
Are you done struggling over every content piece you publish? Have you had enough of futile attempts at building inbound content?
Perhaps you feel overwhelmed, like you barely know what you’re doing.
It doesn’t have to be so frustrating.
You could save yourself time and stress.
You could achieve much more with confidence and ease.
You could accurately track real results and leads coming in and learn from them all.
You could see remarkable improvements without sacrificing your happiness and passion to the daily grind.
You could be a perfect fit for the Practical Content Strategy & Marketing Course.
I built this entire course to be your roadmap.
It can take you from start to finish – from Rock Bottom to Cloud Nine.
Get Confident With Student Success Stories
Here are a few examples of what my students have achieved.
Kyle went from generally knowing how content marketing worked to being able to find the exact keywords that his target audience were using, and knowing how to put together content that ranked well in the search engines. He’s now getting more engaged clients and qualified leads daily for the agency he works at.
Angelina wished she’d found it sooner. It gave her everything she needed to learn about content marketing as she started her own content business!
Mariana, digital strategist, was able to grow her end profits with the course and apply what she learned from Julia to create high ROI content, ultimately turbo-charging her content strategy game.
Brittany used the course to improve her ability to understand and build a content strategy, and convince potential clients why content is important. The knowledge she gained has even helped position her as one of the few content marketing pioneers in Calgary!
You have two choices:
1. Continue to throw your time away with a misguided “scattergun approach” to your marketing efforts.
2. Invest 45 days in your future by implementing the steps that have already generated huge profits for me and many hundreds of others. Then you can watch your strategic content marketing really take off!
The Practical Content Strategy & Marketing Course is an all-in-one approach to learning content strategy and marketing skills that add value to the market.
We’re talking proven strategies that have allowed me and my students to deliver REAL content value, build and implement our inbound rankings, and increase revenue.
What Are the Prerequisites?
I’ve done my best to teach content strategy and marketing from the ground up – for instance, in the Intro module we start with a bonus PDF glossary of common industry lingo.
So it doesn’t matter if you come in with little to no content marketing skills. Everything you need to know is provided step-by-step in this training course.
I’ve also crafted this training program to help mid-level marketers who need higher-level strategies because they aren’t seeing results. If that’s you, you can simply skip the intro glossary, and dive straight into the more advanced sections.
Still not sure if you’re the right fit? Just talk to us in the chat box!
What Is the Commitment?
The 6-week (45-day) commitment is on your own time, self-led. We have an active private student group that is perfect for accountability, check-ins and QA: but you can go through the material at your own pace without needing much outside assistance – although it’s available on call for whenever you want!
I’ve had students that came in and soaked up all 6 modules inside a month, and I’ve had students take 4 months to get through it while working at a full time job.
How you learn is really up to you.
You can complete the training on your own time, and even fit it around a 9-5 job. The content is delivered through a series of videos, PDFs, and I’ve even published an accompanying guidebook published on Amazon that will help you save paper and avoid printing all the PDFs, if you prefer physically taking notes and writing out your exercises.
There are 75 video lessons in 6 modules, averaging 10 minutes each, covering every question/skill involved in setting up profitable content marketing.
What You Get
The Practical Content Strategy & Marketing 6-Week Implementation Course (Lifetime Access) (Worth $3,997)
Access To a Private Mastermind/Community Of Others Doing This (Lifetime Access) ($1,997 Value)
1:1 Mentorship and Help from Julia McCoy ($499 value)
Save $191$997x1 Payment
6-week self-paced course
All lectures, content, curriculum
Certification after completion