The Creator MBA by Justin Welsh

the creator mba by justin welsh

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The Creator MBA delivers a complete blueprint for starting, building,
and sustaining a profitable Internet business.
Once upon a time, you had a job.
You traded hours for dollars, clocked in and out, and waited for the weekend. Your skills were confined to a cubicle and your ambitions to an annual review and a 4% raise.
Today, the landscape is much different.
You can take those same skills, amplify them with the power of the Internet, and build a lean, profitable Internet empire. Yet, many people stumble along the way — lost in the maze of tools, tactics, and how-tos.
For years, this information has been fragmented.
To try and piece together a strategy that works from other people’s random videos and blog posts. It’s confusing and overwhelming. There’s no single trusted source you can turn to for a step-by-step process to follow. One that’s rooted in reality vs. “hacks” and short-term “tricks” from people who haven’t really done it.
No one has put it all under one roof — until now.
My new course, The Creator MBA, is the result of 5 years of expertise, proven methods, and actionable strategies.
Included is all the training and resources you need to reliably build a business that affords you the freedom to do everything you want… and nothing you don’t.
What will you learn?

My goal with The Creator MBA is to equip you with the complete roadmap to start and sustain a profitable Internet business.
The course includes a full framework for coming up with business ideas, understanding why and how people buy, developing and testing offers, getting attention, building your email list, pitching, converting, and much more.
If you're looking for a complete, tried-and-true system that you can use to build and grow the online business you’ve always wanted, this is it.
Straightforward, "hype-free" training

The Creator MBA digital video course is made up of 14 in-depth chapters, 111 lessons, and 19 hours of video instruction that can be completed on your own time.
Powerful Notion Work Station

Included with the course is a Notion-based Work Station that includes tools, processes, and more to help you execute what I teach.
Bonus "Start from Scratch" mini-course

Whether you’re starting from zero or looking to create something new, this mini-course includes everything you need to build out your new idea.
Optional 1-year of community & AMAs

I’m also offering a community of peers, along with personalized advice via monthly group customer calls.
Sahil Bloom

CEO of SRB Holdings

"I've always admired Justin's ability to break down complex online business concepts with ease and clarity. His teachings are not only insightful but highly actionable. If you're serious about success, learn from Justin."
Austin Rief

CEO of MorningBrew

"Watching Justin build his business on social media has been both enjoyable and a masterclass in personal and brand marketing. When it comes to building your online business, Justin's the guy you want to learn from."
Nathan Barry

CEO of ConvertKit

"Justin's deep understanding of online business and his practical approach to entrepreneurship has helped countless creators transform their ideas into reality. I recommend him as a teacher because he has tangible insights that are easy to put into action."
Noah Kagan

CEO of AppSumo

"Justin knows his sh*t. I am constantly impressed by how Justin runs his business and does it all without a big team! Lucky for the people who get to copy his playbook."
Amanda Goetz

Founder of HLG Projects

"Justin has been my go-to resource for turning my online audience into a source of income. He breaks everything into simple, actionable steps that stack into a system that shows you a very clear path to monetization."
Nick Huber

Founder of Sweaty Startup

"In today's day & age, the internet is the place of ultimate leverage. Justin doesn't just teach it, he's doing it. He's built 7 figures of personal income in an extremely short time and is the best teacher I know to learn from."
Dan Go

CEO High Performance Founder

"Justin's approach to building his online business is exceptional; he's the go-to expert in the field. His approach is so practical that anyone can follow what he teaches. If you're learning from Justin, you're with the best."
Ben Meer

Writer of System Sunday

"I spent over $150,000 on an Ivy League MBA. If I was making that decision again, in 2023, I’d just buy The Creator MBA from Justin. Then, I'd simply follow what he teaches, implement the lessons, and watch my business grow."

Everything you need to start or scale a profitable online business.
As I’ve built my business to $5+ million in revenue and 30,000+ customers, I’ve been recording everything. What’s worked, and what hasn’t. The Creator MBA presents a clear framework for creating a profitable and sustainable online business.
The Long-Game Journey

We'll start with the foundations. There are no shortcuts. Building a thriving online business is going to take patience and vision.
Choosing a Business Idea

I'm going to teach you a simple, 2-part framework for coming up with and validating business ideas.
Creating Your Unique Value Proposition

You're going to learn how to capitalize on what makes you unique. Learn how to build a value statement, create your UVP hypothesis, and begin creating your movement.
The Modern Customer Journey

We'll explore the complete customer journey, how to move them from stage-to-stage, and what this means for modern online businesses.
Building & Distributing Content

How do you build awareness? How do you get people to pay attention to what you have to say? Here you're going to learn how to get the right content in front of the right people. This includes a bonus LinkedIn & Twitter primer.
Capturing Traffic

It's too risky to build a business entirely on the back of social media and channels you don't control. You'll learn how to convert your followers into email subscribers.
Creating Stacked Offers

All businesses need to make money to survive. Here I'm going to lay out a complete framework for creating compelling offers – no matter what you sell, and who you're selling to.
Email Marketing

What happens when you gain a new subscriber? How do you welcome them to your brand? How do set up a newsletter? How do you continue to grow your list? What's needed to deliver "the right messages, to the right people, at the right time"? You'll learn all of this, and so much more.
How to Analyze & Improve

Great businesses iterate. You'll learn how to look at your most important numbers, run experiments, and use what you learn to grow faster and better.
A/B Testing & Optimization

Not every new offer, landing page, or lead magnet is going to be a home run. A/B testing lets you compare multiple options so you can use data (and not bias) to determine the "winner".
Time Management & Productivity

We all have the same 24 hours in every day – but why do some people get so much more done? Here you'll learn my time management theories, along with my SMART Annual Planning framework.
Business Systems & Automation

What roles do systems and automations have for solopreneurs? I'm going to teach you how to determine what should be automated – and what shouldn't.
Advanced Content Frameworks

Finally, I'm going to present the 10 frameworks I use to create great content that helps me continue to build my audience, get more customers, and develop better offers.
More than just theory.
The Creator MBA includes more than just video lessons.
I built the course with bonus resources to make sure you apply what you learn.
Notion Work Station

To help you apply what I teach, you'll get access to a Notion Work Station that provides the templates, resources, and more you need to take action.
Bonus Course: How to Start from Scratch

If you're pretty new to all of this, I've bundled in a complete bonus course that walks you through the basics of creating an online business.
Supportive Community (Do It Together Package*)

Don't like going through courses on your own? Want to stay accountable, network, and ask questions of other students? Then you're not going to want to miss out on The Creator MBA Community.
Group AMAs Every Month (Do It Together Package*)

Each month, I'll go live to answer any questions you have on applying the course. These "ask me anything" sessions are a great way to expand on what you learn in The Creator MBA (even if you're just listening in.)
Who this course is for?
Not everyone is going to be a right fit for The Creator MBA.
You're a good fit for this course if:

You know that this course is a tool, and you’ll need to use it.

You’re willing to reassess or even pivot from your existing business ideas.

You know that, like with anything, “showing up every day” and patience is required to create something great.

You know that if success was just a one-size-fits-all simple formula, then everyone would be successful.

You take action and don’t allow yourself to make excuses that keep you from moving forward.

You’re willing to reach out and get the help you need when you get stuck.
You're not a good fit for this course if:

You equate success with just buying a course.

You’re not willing to do the unsexy work that’s required to run a business.

You’re expecting me to just tell you exactly what to do every minute of every day.

“What social media scheduling tool should I use?” takes precedence over “How do I create something people want to buy?”

You’re expecting CMBA to be a technical manual on tools like Kajabi and ConvertKit.

Ready to join The Creator MBA?
Do It Yourself

$897 after this week

    14 in-depth chapters and 111 lessons of video training content
    "How to Start from Scratch" bonus course
    Notion Work Station
    Lifetime updates
    Lifetime access

Do It Together

Only available this week

    One year of access to CMBA peer-to-peer Community
    One year of monthly AMA live streams with Justin
    2-hour Launch Analysis live workshop
    14 in-depth chapters and 111 lessons of video training content
    "How to Start from Scratch" bonus course
    Notion Work Station
    Lifetime updates
    Lifetime access

Do It 1-to-1
Additional $6,000

Only 5 spots available

    Add 4 private 1:1 calls, one per quarter, with Justin.


The Creator MBA will continue to improve and expand.

Every customer gets lifetime access with their one-time payment. I plan on continuously expanding this course with additional content, taught by myself and guest experts. You’ll get these updates free of charge.

Updates could include:
✓ New video lessons
✓ Outside expert presentations and in-depth tutorials
✓ Case studies interviews with successful students
✓ Additions and improvements to the Notion Work Station
✓ Updated software lists and third-party vendor recommendations
Katelyn Bourgoin

"Justin is the real deal. He's built an incredible business and there's no one better equipped to teach the nuances of online business. He's smart, systematic, and makes complex stuff accessible. If you have a chance to learn from him, take it."
Kieran Drew

"In 3 years I've gone from struggling creator to building a multi-six fig business online. Justin is a huge reason why. His approach has massively influenced my business success. 1000% recommend this to any aspiring entrepreneur."
Dickie Bush

"No one on the internet is more qualified to talk about Online Entrepreneurship than Justin Welsh. He's one of the few "full stack" solopreneurs out there—so if you're learning from him, you're absolutely in the right place. Can't wait for this to drop."
Zain Khan

"The depth of Justin's knowledge of building an Internet business is both inspiring & instructive. His insights are original, and his methods are proven. Learning from Justin means learning you're learning from the best."
Jay Clouse

"If there was a Mount Rushmore for content creators, Justin's face would be on it. Not only for being a great model for creators to look to, but as a generous teacher who shares his methods along the way."
Eric Partaker

"I've always gravitated to advice from the trenches, not the ivory tower... and Justin fits the bill perfectly. He's done the very things he teaches and has helped me massively!"
Tibo Louis-Lucas

"Justin has created a massive online business. He is now the one guy I would trust to build a successful online business from scratch. If you are building your own audience & business, make Justin your guide."
Chenell Basilio

"Justin has absolutely mastered the art of building a business using social media. And he doesn't hold anything back, he teaches everything in a step-by-step way that you can take action on quickly. If you have the chance to learn from him, take it!"
Eddie Shleyner

"I've been following Justin's journey online for over 2 years, and the amount of knowledge he shares is second to none. It's personally helped transform my business. If you're building an online business, you'd better make Justin your virtual advisor."
Erwan Lier

"If you're looking to build an online business, Justin is absolutely one of the best people you can learn from. He always provides practical advice that offers a comprehensive and effective approach to navigating the Solopreneur business landscape. A must follow."
Damon Chen

"If you're looking to learn from the best in online business, Justin is your guy. His experience and expertise are evident in everything he does and builds. Trusting his guidance could be one of the best decisions you make for your online business success."
Tim Denning

"There are very few real-world experts who teach online business & actually have the social & revenue proof to back it up. He's the guy for this skill. Hard to argue when his one-person business does $2M+ in revenue. Don't learn from amateurs. Learn from Justin."

Hi – I’m Justin Welsh. I help internet solopreneurs own their work and life.

Being a solopreneur is about embracing life.
We approach our work in a way that prioritizes independence, flexibility, and fulfillment, rather than maximizing our financial gain.
The solopreneur doesn’t ask: “How can I make more money?” They ask: “what kind of life do I want to lead?”, and then build a business that supports that life.
It’s not about getting more. It’s about finding enough.
We keep our businesses lean and nimble — prioritizing simplicity and efficiency in our operations. Sometimes that means a true 1-person show, but often we rely on a small team of freelancers, contractors, or assistants.
At the end of the day, what binds us together is a simple goal: to do what we want, when we want, with whom we want, and to do very little of what we hate.
  Frequently Asked Questions
Who is this course for?
How does this differ from other courses on building online businesses?
Who are you? Why should I listen to you?
How long will it take to complete the course?
Which package should I choose?
I’m totally new to this. Can this help me?
I have a very unique business. Can this help me?
What’s your refund policy?
Does this come with email or phone support?
Does this include lifetime access?
Will I need to pay more for future updates?
OK. I’m sold. What happens after I buy? And will the content be “dripped” out?
Why I'm not offering refunds on The Creator MBA

I'm assuming that if you're considering buying The Creator MBA, then you likely have been following me on LinkedIn or Twitter. I don't run ads, so the chances that you've stumbled upon this product through some Facebook or Google advertisement is zero.

I've spent the last 5 years building a reputation online as someone who delivers the highest quality products. I have 30,000 students, a less than 0.1% refund rate, and over 2,000 5-star reviews with an aggregate score of 4.97 out of 5.

This course is my best course. It's 111 lessons and 19 hours worth of instructional content. It's the thing I wish existed when I started back in 2018.

This course is not for people who are on the fence. It's not for "tire kickers" or folks who are just "poking around".

It's for people who are familiar with my work, understand how important quality is to me, and want to put in the work necessary to see the results.

If that's not you, please don't buy the course. If you're just "curious" and want to watch a few lessons and quit, please don't buy the course.

If you're committed to the process and want to learn everything that I've learned over the last 5 years, there's zero chance you'll be disappointed.

Thank you for understanding.

Build a lean, profitable internet business in 2024.


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