Tech SEO Pro by Kristina Azarenko

Tech SEO Pro by Kristina Azarenko

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Tech SEO Pro by MarketingSyrup

Exclusive Offer

Become an Advanced Technical SEO Professional

(even if you don’t have coding skills or a development background)
Join smart Tech SEO Pros
Tech SEO Pro students

Tech SEO Pro review
Are you tired of being overwhelmed by conflicting technical SEO advice and having no structured way to learn and make decisions yourself?

Technical SEO can feel so intimidating. Stressing over the errors and not knowing how to fix them and whether they need to be fixed in the first place… It IS scary.
And you have valid reasons for that!

It’s easy to get tripped up by jargon, like “canonical tags”, “crawling”, “page experience and core web vitals”, “server configuration”.

And then you also hear people saying that you need to learn HTML, CSS, Javascript… and now Python (!) to be a good technical SEO.

→ It feels so intimidating.
Do you actually need to become a developer to be able to grasp all technical SEO concepts???

Or you might get technical SEO. But still, sometimes you’re completely lost.

→ How do you prioritize your findings after you do a crawl?

→ How do you know what things will actually move the needle?
And you know that a lack of strong tech SEO knowledge is limiting you in your career.

You want to become an SEO lead, a manager, a director or start your own consultancy. But you’re not confident that you can actually bring results to your clients or employer.

I know. I’ve been there.
Technical SEO scared me

When I first started learning technical SEO, I was so overwhelmed.
You might be feeling the same now.

You watch YouTube videos…

Read Twitter threads…

You google the answers…

You ask questions on Slack, forums…

You talk to your colleagues…

Or even go to developers hoping they will help you with your tech SEO questions…

So, in the end, you have 1254637 browser tabs opened with blog posts, YouTube videos… and feeling even more desperate than before you started your research.


Don’t get me wrong, some of it might even work.

→ But it’s time-consuming

→ It’s not sustainable

→ You get conflicting answers

→ And there’s no structure in how you learn

Moreover, these resources still don’t explain to you the WHY and HOW behind the technical SEO issues you’re facing. So in the end, you’re back to square one.

It’s time to OWN your tech SEO knowledge!

Here’s the thing:

If you want to be <confident> when making and prioritizing technical SEO recommendations (and be trusted by your team and clients)…
Here’s what you need to know:

    How to identify technical SEO issues
    How to understand why this issue occurred
    How to know if this is a real issue or a “nice-to-have” thing
    How to prioritize the issues you identified so you can concentrate on what brings results to your clients
    How to get the technical SEO issues fixed

Just imagine being a Pro in technical SEO

Oh, what a wonderful world:

    You’re confident when making technical SEO recommendations
    You can speak the tech SEO language and contribute to the meetings
    You can do quality website audits and then easily QA the implementation
    You can fix many things yourself without waiting for the developers
    You know how to prioritize technical SEO issues and concentrate on those that will move the needle

Being good at technical SEO will help you to…

    Become a more advanced SEO professional
    Take on a better role as an SEO and be paid more
    Move into an SEO Lead, Manager or Director position
    Stay competitive in the job market
    Start your SEO consultancy or an agency
    Provide much more value to your clients and save the cost of outsourcing
    Increase your prices and expand your services
    Build a strong SEO team and train them to handle technical SEO issues
    Make more money as you will provide more value to your clients
    Work from anywhere

Future-proof your career

Join the top 1% of the SEO industry professionals who are good at technical SEO:
SEO Ladder: know SEO, good at on-page SEO, Pro in Tech SEO

The big question is:
How can you become confident in your technical SEO knowledge and be less dependable on developers, blogs and YouTube videos?
Introducing Tech SEO Pro

THAT! Technical SEO Course
Tech SEO Pro - Technical SEO course by MarketingSyrup Academy - Kristina Azarenko

I became so tired of seeing that many people say that a tech SEO must be a developer too. This is BS.

That’s why I created the Tech SEO course – to help YOU become an advanced SEO even if you don’t have coding experience or developer background. It will help you navigate the common pitfalls and challenges so that you can stay focused on what matters most: helping your clients or your website succeed!

Tech SEO Pro isn’t just a course.

It’s a learning experience designed to take you by the hand and teach you the principles and strategies needed to become an advanced technical SEO professional.

    Easy-to-follow lessons
    Over-the-shoulder tutorials
    Practical explanations
    Practical homework
    Built-in accountability
    Community support of like-minded people

Tech SEO Pro Course will help you become confident in your technical SEO knowledge and find the best solution in every situation.

→ No more overwhelm by conflicting advice

→ No more stressing over the errors and not knowing how to fix them and whether they need to be fixed in the first place

→ No more guesswork in prioritizing the issues
In addition to proven technical SEO strategies, you will learn how to THINK as a technical SEO. So you’ll KNOW how to approach any technical SEO issue you’ll face.

Join Our International Community of Tech SEO Pros

If you don’t see your country, can we add your flag next?
Course details
Tech SEO Pro consists of 10 powerful modules

The best thing? You are going to INFLUENCE the course contents as it’s going to be recorded from June to September 2022.

I never offered this before. You’ll be the founding member of the Tech SEO Pro course!

Just imagine having all tech SEO answers under your fingertips!

Available modules

These modules are already recorded and you’ll get instant access to them once you join the course!
Module 1: Welcome

Instant access • 5 min
Videos included:

    Your Success in the Course

Your results after this module:

    This module will set you up for a great start
    You’ll understand how this course works and how to get the most out of it
    You’ll meet like-minded people

Module 2: Falling in Love with Technical SEO

Instant access • 13 min
Videos included:

    Technical SEO vs Content SEO
    3 pillars of Technical SEO

Your results after this module:

    You’ll understand the fundamental difference between on-page and technical SEO
    You’ll get an ultimate framework of 3 pillars of Technical SEO
    You’ll see what power you have over website’s ranking as a technical SEO

Module 3: How Google Works

Instant access • 49 min
Videos included:

    What happens before a page can rank: 5 stages you must know
    Crawling: robots.txt
    Indexing: meta robots index, noindex

Your results after this module:

    You’ll get a full picture of all the stages a page goes through before it appears in the search results
    You’ll be many steps ahead of most SEOs who can’t explain crawling, indexing, rendering and ranking
    You’ll be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
    You’ll see unexpected results of my SEO experiment with page indexing

Module 4: Controlling Crawling and Indexing of a Website Like a Pro

Instant access • 3 hr 12 min
Videos included:

    How to check if a page is indexed and how to get a page indexed quickly
    3 Types of canonical tags and their purpose
    Why did Google choose a different canonical tag?
    Using HTTP status codes for the win
    Redirects and redirect chains (how to use + bad examples)
    Setting up redirects (via plugins, cPanel and .htaccess)
    How to use cURL for HTTP Requests
    How to fix duplicate content issues (common + eCommerce examples)
    The ultimate guide to handling website pages

Your results after this module:

    You’ll understand possible indexing issues and know how to solve them
    You’ll understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
    You’ll find 5 possible reasons why Google chooses wrong canonical tags on your website
    You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
    You’ll know how to fix duplicate content issues, including eCommerce-specific ones
    You’ll get an ultimate guide on handling any page on your website

Module 5: Internal Linking: the Devil is In the Detail

Instant access • 3 hr
Videos included:

    URL structure: what works and what doesn’t
    How to approach URLs with parameters
    What makes a perfect website structure
    Everything you need to know about internal linking
    Actionable ways to improve internal links
    Internal linking at scale
    Pagination: how to handle it the right way

Your results after this module:

    You’ll learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
    You’ll understand how to handle URLs with parameters (heads up: it’s not always straightforward)
    You’ll know how to build the right website structure and 1 of the most important things that should drive your decisions
    You’ll learn the answers to the most discussed topic: Buttons vs. Links
    You’ll get 7 actionable ways to analyze and improve internal links that you can use right now
    You’ll learn how to set up internal linking at scale
    You’ll understand how to set up pagination the right way
    You’ll learn the best ways to use faceted navigation for eCommerce websites

Module 6: Page Experience from a Technical Point of View

Instant access • 1 hr 22 min
Videos included:

    SSL, HTTPS and security
    Valid HTML Page Structure
    Structured data: important things you need to know
    The best ways to implement structured data manually and at scale

Your results after this module:

    You’ll understand what Secure Sockets Layer is and how it’s related to SEO
    You’ll learn unexpected things about mobile-friendliness
    You’ll understand what valid page structure is and how to make it work for SEO
    You’ll know what tags should never ever be found in the <head>
    You’ll get my simple process to implement structured data

Module 7: Advanced Page Speed Optimization

Instant access • 2 hr 36 min
Videos included:

    Core Web Vitals: facts and secrets
    Analyze Core Web Vitals like a pro
    Advanced page speed optimization
    How to approach page speed optimization as an SEO
    How browsers work. Critical rendering path optimization
    PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman

Your results after this module:

    You’ll understand CVW and the 2 ways they are measured
    You’ll learn secrets about your Core Web Vitals scores
    You’ll get all tools you need to properly analyze page speed
    You’ll learn how to provide meaningful page speed recommendations
    You’ll understand the right way to approach CWV optimization efficiently
    You’ll get the ultimate scheme for page speed improvements that will save you time
    You’ll learn how browsers work and what you can do to optimize critical rendering path

Module 8: Javascript SEO

Instant access • 1 hr 27 min
Videos included:

    Google rendering. Client-side rendering vs server-side rendering
    Source code vs rendered HTML: how to check it the right way
    JavaScript SEO issues: examples and explanations
    SEO-friendly JavaScript: best practices
    Using Screaming Frog for JS debugging
    3 steps to debug JavaScript issues and win
    Debugging a NextJS website + infinite scroll
    Debugging an eCommerce website
    Debugging link blocks on a website
    Debugging a pop-up and content in tabs
    Bonus video: Lazy Loading debugging on Search Central Live

Your results after this module:

    You will understand how Google renders websites (and why it’s different from how browsers do it)
    You will learn why JavaScript can be tricky and what SEO issues it can cause
    You’ll understand the difference between client-side and server-side rendering
    You’ll learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
    You’ll know how to make sure the JavaScript used on a website is SEO-friendly

Module 9: Technical SEO Website Audit

Instant access • 53 min
Videos included:

    The technical SEO audit checklist
    How to not get overwhelmed (even if you audit a website with millions of pages)
    Importance of a manual check (and how not to fall into the rabbit hole)
    Technical SEO Audit template: putting everything together

Your results after this module:
Technical SEO Audit Checklist from Tech SEO Pro course by MarketingSyrup

    You’ll get an ultimate checklist for a technical SEO audit with reference to the course lessons
    You’ll learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
    You’ll get an audit template that you can use for your clients

Module 10: Prioritizing technical SEO recommendations

Instant access • 11 min
Videos included:

    An ultimate framework for prioritizing your technical SEO recommendations

Your results after this module:

    You’ll understand how to prioritize SEO issues so that you can provide the right recommendations at the right time
    You’ll understand the thing you need to consider to prioritize your recommendations
    You’ll get an ultimate framework for prioritizing technical SEO issues

Bonus sessions from the best guest speakers
PageSpeed Optimization from a developer’s perspective

Instant access • 1 hr 18 min • Module 7
Erwin Hofman

A web performance consultant, “the page speed guy”.
Cool things you’ll learn:

    The right way to structure the <head> section for SEO and page speed optimization
    A curious thing about using @import
    What is the first thing you need to consider when optimizing a website for speed
    Why field and lab test scores might be very different  
    Caching URLs with parameters
    What is Interaction to Next Paint and why it might become part of CWV
    Why delaying all JavaScript loading is not the best approach

What is it worth for you to be confident in your tech SEO knowledge?
What is it worth for you…

→ If I help you to increase your salary or find a better-paying job?

→ If I help you expand your services and get more clients?

→ If I save you from the headache of hiring the wrong people who don’t know tech SEO?

→ If I save you 3 hours a week for the next year by showing you the ready-to-use answers?
You have two options…

Option #1:

Keep doing what you’ve been doing (and be frustrated and annoyed with the results)

Option #2:

Join Tech SEO Pro and let me help you build the technical SEO expertise that will allow you to future-proof your career…
Tech SEO Pro - Technical SEO course by MarketingSyrup Academy - Kristina Azarenko
Tech SEO Pro Premium
Exclusive Offer

One-time payment of


or 2 monthly payments of $357
Payment methods: credit, debit cards or paypal

Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.

What’s included:

    All 10 Tech SEO Pro modules
    A detailed technical SEO audit checklist
    Prioritization framework for tech SEO issues
    Checklists and templates
    Certificate of completion
    Lifetime access
    Future updates for free

After enrolling in the course, you’ll get an invoice and a confirmation email.
Tech SEO Pro review
What industry are you working in?

SEOs working in the following industries have joined Tech SEO Pro:

Accounting · Automotive · Design · Digital Marketing · eCommerce · Education · Freelance · Journalism · Manufacturing · Marketing & Advertising · Retail · Technology · Transportation · Web Design
Why learn technical SEO from me?
Kristina Azarenko Technical SEO Pro course author and Tech SEO expert

Hi, a soon-to-be tech SEO Pro!

I’m Kristina Azarenko.

My 10+ years of hands-on SEO experience have helped me become really good at what I do. In the last few years, I’ve been specializing in technical SEO.

I’ve done it all:

→ Website audits
→ Website migrations
→ Implementing redirects, canonicals, meta robots tags…
→ Creating SEO documentation for custom websites
→ Developing technical SEO frameworks for a content management system empowering hundreds of websites

But most importantly, I am a human who was not born with these skills and who doesn’t have a development background.

I’m like you, I just started earlier.

I love technical SEO, I feel like my brain thinks in sync with it.

And I’ll show you the way to being a tech SEO pro!

As seen on:
Kristina Azarenko seen on SERanking
Kristina Azarenko seen on Women in Tech SEO
Kristina Azarenko seen on Google Tech SEO webinar
Kristina Azarenko seen on Semrush
Kristina Azarenko seen on Search Engine Land
Kristina Azarenko seen on Hotjar
Here are some more formal facts about me:

    A Technical SEO consultant
    Was featured in Search Engine Land post as one of the 13 women shaping the SEO industry
    An international speaker (Women in Tech SEO Festival, Google Search Central conference, Semrush, Serpstat, etc.)
    Creator of the SEO Pro extension with 27k+ users
    Creator of eCommerce SEO Mastery and SEO Challenge course with 600+ students
    Helped my previous students find jobs, move to SEO roles, get more clients through my courses
    Friends of Search SEO Awards judge
    LinkedIn Learning instructor
    A teacher by education

The Tech SEO Pro Course is for you if:

    You already have some SEO experience
    You’re ready to uplevel your technical SEO skills
    You are willing to put in work and get practical knowledge
    You are ready to roll up your sleeves and do the homework
    You want to advance your career using technical SEO skills
    You recognize the importance of technical SEO for a well-rounded professional

The Tech SEO Pro Course is NOT for you if:

    You are a complete newbie and want to learn all aspects of SEO including on-page (in this case, SEO Challenge is a better fit for you)
    You already know everything and don’t need to uplevel your technical SEO skills
    You expect results without going through the course and doing homework
    You are not ready to learn how to THINK as a technical SEO and find solutions based on your knowledge.
    You know what the course should consist of better than the course creator




female students




We’re trusted by smart folks from top companies

So far I’m super happy about your course. I really like how you explain technical things in a “storytelling way”. I particularly enjoyed the lessons about URL directories and canonical. The overall course is great and my SEO technical knowledge is getting better and better.

— Sara Perniola

The course has already helped me with my work. I now understand even better robots.txt, canonical tags, noindex etc.  What I also like about the course is that I can consult with other SEO’s. Happy that I started.

— Leroy van den Enden

The modules are so thorough, detailed and well-explained that I know I’ll walk away with even more confidence by the end. I’ve already taken away some new ideas for my various workflows (ex: tips for using Google Search Console). I know these modules are going to be a valuable resource for me going forward; for example, I’ve already re-watched the crawling/rendering/indexing video (house photographer example) because it was so helpful.

— Hayley Lemmons
Frequently Asked Questions
What is the difference between the SEO Challenge course and Tech SEO Pro?
I’m an SEO Challenge student. Should I still join Tech  SEO Pro too?
Will you teach page speed optimization?
I’ve seen similar stuff in the past—what makes this different?
What if I don’t have much time to spend on it right now?
Are the course videos live/will there be recordings?
Are there transcripts available for all of the videos?
Will it be a good fit for me?
What are the course topics?
How much time does each module take?
Is there a module on increasing Page Speed?
Does the course cover web migrations?
Is the Tech SEO Pro course focused on any particular content management system?

Still have questions? Send us an email and we’ll get back to you ASAP!
Contact our care team
Tech SEO Pro - Technical SEO course by MarketingSyrup Academy - Kristina Azarenko
Tech SEO Pro Premium
Exclusive Offer

One-time payment of


or 2 monthly payments of $357
Payment methods: credit, debit cards or paypal

Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.

What’s included:

    All 10 Tech SEO Pro modules
    A detailed technical SEO audit checklist
    Prioritization framework for tech SEO issues
    Checklists and templates
    Certificate of completion
    Lifetime access
    Future updates for free

Old Price: $89.90
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